Every research endeavor includes its own unique goal and method of reaching that goal. Conducting market research can guarantee success and informed
Archive for the ‘Business Marketing Strategies’ Category
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More
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Combating Imposter Syndrome in the Workplace
Imposter Syndrome is a disorder that may affect “high-achieving individuals who, despite their objective successes, fail to internalize their accomplishments
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Market Research: Looking Forward into 2022
One of the most glaring changes the qualitative Market Research field has experienced since the beginning of the
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Keys to Successful Virtual Focus Groups & IDIs
The sudden shift to virtual Focus Groups & IDIs caused by Covid-19 left some firms unsure about the new processes they should take to adapt
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What is UX?
The websites feel easy to use, with short wait times and clear instructions to. The answer lays in UX Testing.
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, (and now Gen Z) shape
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The Ever-Changing Maryland!
Change can be a great thing: it demonstrates new opportunities and can provide a new perspective. Maryland is constantly changing. Whether it be a change in the health of the Chesapeake Bay or a change weather, change is inevitable. The most impactful and meaningful change is in the 6.1 million people… Read More
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Mastering Hispanic Market Research
Latinos currently make up about 17% of the US population and they are an important piece of the American consumer landscape. With buying power of more than $1.2 trillion, Latinos represent an important piece of the American market that should… Read More