Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More
Archive for the ‘Baltimore Market Research’ Category
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Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More
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Google Enters the World of Market Research
Google recently announced the launch of its brand new, formal market research offering. The system works as follows: Brands, small businesses and marketers use Google consumer surveys to conduct online market research Google then places the questions in front of… Read More
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Market Research Technology Trends
Market research plays a very important role in the business world, allowing business owners to make more informed and targeted decisions. And as the market research industry continues to grow and evolve, so do the technologies that allow market researchers… Read More
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Focus Groups: Get paid to share you opinion!
• Do you have an opinion about everything? • Do you wish the brands you know and love would just listen to your ideas? • Do you wish you could tell companies what you think about their products or services?… Read More
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The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More
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Women’s History Month
Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society. Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a… Read More