Ironwood Insights Group (IIG) has announced the acquisition of Observation Baltimore and The Research Group. Both organizations are known for their high-quality qualitative research, customized approach to study design, proactive client service, and commitment to consultative project management. Ironwood is a full-spectrum… Read More
Blog
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Market Research: The Benefits of a Local Firm
With more market research being conducted online than ever, many firms have begun to recruit respondents across the nation. Using local market research vendors offers several benefits compared to national vendors, depending on the specific needs and context of the… Read More
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Types of Questions in a Market Research Screener
There is an art and a science to creating the perfect market research screener. Market researchers lean on several types of questions in their screeners to ensure what they’re asking is clear and intuitive. Doing so can give researchers confidence… Read More
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The Current Concerns of the Market Research Industry
Taking a broad look at the industry, Insights Professionals would agree that today’s landscape looks much better than it did 3 years ago. At that time, many qualitative researchers were still trying to establish a consistent process for virtual… Read More
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The Guide to Market Research Acronyms
In the realm of market research, professionals often find themselves navigating through emails and messages filled with complex strings of industry acronyms and specific terminology. Understanding these market research acronyms is crucial for effective communication within the industry. Here we… Read More
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Daily Cognitive Biases
Everybody likes to think that we’re completely fair, logical, and rational at all times, but in reality, that could not be further from the truth. Everybody holds cognitive biases that influence how we think, what we believe, and the decisions… Read More
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Field Management & Virtual Recruiting
Observation Baltimore adds field management & virtual recruiting to their services to continually grow alongside the research industry.
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6 Tips for Effective Screener Writing
Writing an ineffective screening tool can undermine the entirety of your research. A participant screening tool, often referred to as a screener, is a written set of questions recruiters read verbatim to the prospective respondent on the phone to determine… Read More
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7 Tips to Increase Research Attendance
Differences between respondents are noticeable far before the focus group. Some are very communicative during confirmation calls, going so far as to confirm that they will be 15-minutes early per their confirmation email, while others may be anxious and simply… Read More