Baltimore is home to a great many colleges, earning it the nickname “College Town USA.” There are upwards of 25 colleges located in the Baltimore Metropolitan Area. Among these are some of the most well-known and prestigious institutions in… Read More
Posts Tagged ‘UMBC’
-
Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More
-
Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More
-
Focus Groups: Get paid to share you opinion!
• Do you have an opinion about everything? • Do you wish the brands you know and love would just listen to your ideas? • Do you wish you could tell companies what you think about their products or services?… Read More
-
The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More
-
Why Use Baltimore as a Test Market? :: Observation Baltimore
Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More