Market research has a foundation in understanding human behavior. Our job as a market research facility is to bring consumers closer to organizations so they can make better products and services. With this in mind, we wanted to share with… Read More
Posts Tagged ‘Market Research’
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Thank You For Helping Us Achieve Great Things in 2014!
As 2015 begins, we wanted to express our sincere appreciation for trusting Observation Baltimore with your research. We truly value your business and take great pride in creating an environment to help your research thrive. We also wanted to take… Read More
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Beyond Location: Getting Baltimore Online
Market research has well-known in-person methodologies such as focus groups and interviews to get in touch with target audiences. But what about those instances when you need to get insights from individuals that cannot all be in the same… Read More
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Why Eight People in a Room Still Matter
This article, co-authored by Marc-Andre Leduc and Barbara Gassaway, was originally published in the American Marketing Association’s November 2014 issue of the Marketing Insights e-newsletter. As the digital era invades, those who are less familiar with qualitative research may… Read More
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Baltimore’s Top Research Facility Attends the Corporate Researcher’s Conference
At Observation Baltimore we take great pride staying up to speed on the newest and most innovative practices in market research. We want to offer our clients the best approaches to their projects, so we are always searching out… Read More
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Neuromarketing: The Brain Game
We recently partnered with Medical Marketing Economics and Neuromarketing Labs to pilot a new biofeedback methodology. The saying that ‘you don’t truly understand something until you have done it’ was accurate. To give you an even better understanding of… Read More
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Data Mining: The Power of Big Data
One of the most talked about forms of research in recent years, data mining has transformed 21st century life. Data mining by both business and government has raised some questions about how to regulate its use, but the information it… Read More
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Top 5 Trends and Tidbits in Market Research
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. PMRG was a fantastic experience. If you were unable to attend, you should definitely check out the recap on PMRG’s website. Unable… Read More
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Top Five Market Research Trends and Tidbits
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. If you have been trying to get impressions with the upper class, the Super Bowl may be the best option. Everybody has… Read More
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How Market Research Impacts Valentine’s Day
Have you purchased a Valentine’s Day gift for your significant other yet? Chances are that if you have, you either bought or researched it online. According to Google’s Think Insights, online searches and purchases of Valentine’s Day gifts peak before… Read More