When starting a new company or launching a new product and the need to better define the target audience arises, market research can be an invaluable tool. Advertising and marketing agencies, alike utilize market research in order to better learn… Read More
Posts Tagged ‘Market Research’
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Baltimore’s Diverse Population Works for Market Research
According to US Census Reports, by 2042 50% of the U.S. population will be comprised of minority groups. For the market research industry this is great news. As more and more companies continue their quest for the next “latest and… Read More
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An Interview with Molly McNerney, Recruiting Supervisor
Next up in our interview series is Molly McNerney, Observation Baltimore’s Recruiting Supervisor. Read on to find out what she thinks is the key element to Baltimore research and what fascinates her about the market research industry.
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Introvert or Extrovert?
Market research has a foundation in understanding human behavior. Our job as a market research facility is to bring consumers closer to organizations so they can make better products and services. With this in mind, we wanted to share with… Read More
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Thank You For Helping Us Achieve Great Things in 2014!
As 2015 begins, we wanted to express our sincere appreciation for trusting Observation Baltimore with your research. We truly value your business and take great pride in creating an environment to help your research thrive. We also wanted to take… Read More
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Beyond Location: Getting Baltimore Online
Market research has well-known in-person methodologies such as focus groups and interviews to get in touch with target audiences. But what about those instances when you need to get insights from individuals that cannot all be in the same… Read More
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Why Eight People in a Room Still Matter
This article, co-authored by Marc-Andre Leduc and Barbara Gassaway, was originally published in the American Marketing Association’s November 2014 issue of the Marketing Insights e-newsletter. As the digital era invades, those who are less familiar with qualitative research may… Read More
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Baltimore’s Top Research Facility Attends the Corporate Researcher’s Conference
At Observation Baltimore we take great pride staying up to speed on the newest and most innovative practices in market research. We want to offer our clients the best approaches to their projects, so we are always searching out… Read More
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Neuromarketing: The Brain Game
We recently partnered with Medical Marketing Economics and Neuromarketing Labs to pilot a new biofeedback methodology. The saying that ‘you don’t truly understand something until you have done it’ was accurate. To give you an even better understanding of… Read More