Posts Tagged ‘Barbara Gassaway’

• A Moderator’s Goals During Research

  • July 31st, 2023
  • Posted in Baltimore Market Research, Business Marketing Strategies, Market Research Technology, Marketing Trends
  • Tags: Tags: Baltimore Market Research, Barbara Gassaway, Focus Group Moderator
    

  In market research, the Moderator is the ambassador of many, many aspects! They are much more than a friendly face for the focus group respondents. Moderators assist clients through the research process and help them achieve their business’ goals. They… Read More

• Barbara Gassaway Featured in I95 Business Magazine

  • February 20th, 2015
  • Posted in Observation Baltimore News, Uncategorized
  • Tags: Tags: Barbara Gassaway
    

  Observation Baltimore’s President and CEO, Barbara Gassaway, was recently featured in the February edition of I95 Business Magazine. Her article, Charting Her Own Path: Barbara Gassaway, highlights a career that has spanned over 23 years in market research. Starting with… Read More

• Barbara Gassaway Recognized as Top 100 MBE Award Winner

  • October 22nd, 2014
  • Posted in Observation Baltimore News, Uncategorized
  • Tags: Tags: Barbara Gassaway, MBE Award Winner
    

    Baltimore, Maryland (October 22, 2014) – Barbara Gassaway, President of Observation Baltimore and The Research Group, has been selected to receive the distinguished 2014 Top 100 Minority Business Enterprise Award.  The Top 100 MBE® ceremony is designed to acknowledge… Read More

• Observation Baltimore’s Barbara Gassaway Featured in What Weekly

  • August 13th, 2014
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Barbara Gassaway, What Weekly
    

    Baltimore’s What Weekly recently spoke with Observation Baltimore’s President and CEO, Barbara Gassaway, in an illuminating Q&A session entitled “5 Questions That Matter With Barbara Gassaway.” The interview highlights Barbara’s innovative approaches to market research and leadership and her… Read More

• Win a Coach Bag from Observation Baltimore at QRCA

  • October 10th, 2013
  • Posted in Observation Baltimore News, Uncategorized
  • Tags: Tags: Barbara Gassaway, Coach bag, Mira Davis-Kelly, QRCA, Win a Coach Bag from Observation Baltimore at QRCA
    

  Want to win a Coach bag?  All you have to do is find Mira Davis-Kelly or Barbara Gassaway at QRCA and give them your business card for a chance to win.  We will be picking one lucky winner and shipping… Read More

• Barbara Gassaway featured in Survey Magazine

  • July 22nd, 2013
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Barbara Gassaway, Market Research, Observation Baltimore, Survey Magazine
    

  We are very excited to announce that our CEO, Barbara Gassaway, was recently recognized as one of “20 Researchers You Need To Know” by Survey Magazine. The article highlights her experience and passion in market research as well as her… Read More

• Technology in Market Research: Eye Tracking Studies

  • July 31st, 2012
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Advertising, Barbara Gassaway, consumer engagement, Consumer Research, eye tracking, eye tracking studies, impulse purchases, Impulse Survey, Market Research, Observation Baltimore
    

  Visual behavior holds valuable information about consumer behavior and preferences. This is because the eye naturally gravitates to what the mind finds most engaging. So logically, market researchers have worked on ways to harness this valuable information. One way to… Read More

• Technology in Market Research: Virtual Stores

  • July 26th, 2012
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Barbara Gassaway, convenience, Cost-effective, market research industry, market research specialists, Observation Baltimore, online shopping, virtual reality, virtual stores
    

  As the market research industry evolves, technologies continue to play a much bigger role in the way researchers generate and analyze insights to better serve their clients. One of these new market research technologies is Virtual Stores. While still in… Read More

• Should we Strive for Gender Equality in the Olympics?

  • July 19th, 2012
  • Posted in Baltimore Market Research, General, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: 2012 Olympic Games, Barbara Gassaway, female athletes, Gender Equality, IOC, market research specialists, Observation Baltimore, Olympic Facts & Statistics, Team U.S.A., Team USA, United States Olympic team, women’s equality in sports
    

  The 2012 Olympic Games are right around the corner, scheduled to take place in London from July 27th through August 12, 2012. Team U.S.A. at the 2012 Olympic Games Team U.S.A will send 530 athletes (269 women and 261 men)… Read More

• The National Anthem: Baltimore makes its Mark on History!

  • July 12th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, General, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Battle of Baltimore, focus group, Fort McHenry, Francis Scott Key, Market Research, National Anthem, Observation Baltimore, Test Market, The Star-Spangled Banner, War of 1812
    

  A few weeks ago, we wrote a blog titled, The Bicentennial of the War of 1812: How Baltimore Built its Legacy. In that post, we outlined Baltimore’s involvement in the War of 1812. But as many Baltimoreans may have noticed,… Read More