Super Bowl commercials have as much pressure to perform as the NFL players vying for the big win on game day. We expect ads that air during the Super Bowl to do more than just bide the time between quarters:… Read More
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Market Research & Advertising Agencies | Baltimore Market Research
If you’re a fan of Mad Men, you might think that the creatives at advertising agencies lounge around on couches, sipping their favorite drink on the rocks, and waiting for inspiration to strike. But savvy advertising and marketing companies in… Read More
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A Victory for the Baltimore Ravens and Some Super Bowl Statistics
You sported your purple pride and cheered as loudly as you could, whether you were in the Denver football stadium or watching the Ravens play the Broncos from behind a television screen. And it was not without avail: Baltimoreans everywhere… Read More
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How Much Did Americans Spend over the Holidays?
You’ve started packing away the holiday decorations and finished saying so long to your out-of-town relatives. The credit card statements for the month of December are beginning to trickle in, and though the stress of picking out presents has passed,… Read More
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Make Your New Years’ Resolutions Last: Tips from a Market Research Facility
The New Year has finally arrived and people everywhere are taking out their pen and paper and updating the notepads on their mobile devices with their resolutions for 2013. We’ve all been guilty of ditching our goals for the upcoming… Read More
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Happy Holidays!
Turns out the Mayans were wrong and the end of the world isn’t upon us, but the end of holiday season certainly almost is. So put down the wrapping paper, stop fretting over whether you’ve gotten everyone on your shopping… Read More
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2012 Holiday Gift Guide from Baltimore Market Research Experts
As a focus group facility based in Baltimore and market research experts, we’re interested in discovering what it is consumers want. The holiday season is no exception to our fixation with understanding the needs and perceptions of the vast variety… Read More
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Seasonal Shopping: Holiday Spending Data from Baltimore Focus Group Facility
Whether you fought off the effects of the tryptophan in your turkey to hit the shops at midnight on Black Friday or made some online purchases from the comfort of your couch, chances are, you’ve already begun your holiday gift… Read More
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How Do Marketers Make Use of Market Research?
Market research is a necessary tool for the risk averse: it assists CEOs, CFOs, and company managers in determining the most effective course of action for product and brand development, improvement, marketing, and selling by gathering and analyzing data about… Read More