Do you know who is talking about you?! Ever taken a Webinar or electronic training seminar on social media? Ever chat or use online scheduling software, make reservations at a restaurant, or click on an article link? What you do… Read More
Blog
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Mobile Research: The Future of Market Research?
If you would’ve asked any person holding a cell phone five years ago if useful market research could come from their cell phone’s computing power, you would’ve received some strange looks. Nowadays, however, smart phones have more computing power than… Read More
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Online Communities: A New Source for Market Research
The Internet is prevalent now more than ever in many different types of communities and covers a wide variety of interests. For instance, let’s say you have a passion for Pogs (a game played with cardboard discs that was a… Read More
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Video Game Industry in Baltimore: Setting Difficulty to “Hard”
The video game market is a volatile one. It’s ever changing and growing by leaps and bounds every day. With the rapid expansion of mobile technology, video game marketers have found a new platform to cater to. Some video game companies… Read More
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What’s Happening in Baltimore this Spring?
Baltimore is the place to be, hon – take a look at last week’s blog post, which features it as one of the best cities to conduct market research in if you don’t believe us. Here are a few hot… Read More
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Best Cities to Conduct Market Research in: Baltimore Tops the List
Baltimore: the city of charm, known for blue crabs, Berger cookies, and Boh. Whether you’ve seen its rowhomes on The Wire or watched it as the backdrop to kitschy films by John Waters, we think everyone wants more of Bmore…. Read More
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Shamrocks and Saints: A Few Statistics about St. Patrick’s Day
Get your green out or get ready to get pinched: St. Patrick’s Day is this week. Whether you celebrate with shamrock-colored beer and eggs at breakfast or corned beef and cabbage, there’s no doubt Americans love celebrating the luck ‘o… Read More
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Conducting Market Research in a Patient Support Group Format
We all like to know that we are not alone – that there is someone out there who has experienced what we have, felt what we have felt, and gotten along in spite of difficult circumstances. For patients diagnosed with… Read More
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The War between Digital and Print Advertising – and When to Let One Win
The battle between print and digital media is in full force: will the Kindle defeat bound books? Emails slay the tradition of letters sent by post? Digital and social media marketing quash print ads? Though the Internet has infiltrated the… Read More
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How are focus groups conducted? And what can they do for business?
The process of conducting focus groups is a mystery to many. We often hear questions from people such as “Why would you ask me to participate?”, “Who is sponsoring these groups? What do they get out of it?”, “Why would… Read More