The National Retail Federation has released its 2015 shopping trends report and consumers are poised to spend more this year than any other in the survey’s 14 year history. Online shopping is still on an upward trajectory and retailers are… Read More
Archive for the ‘Uncategorized’ Category
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The Power of Tapping into an Adolescent Audience
When it comes to market research, one of the biggest obstacles faced is finding out what your audience wants. Focus groups offer an opportunity to ask carefully targeted questions to the exact populations that represents your desired target market. Baltimore… Read More
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All Wrapped Up
With the holidays quickly approaching and the stress of Black Friday and Cyber Monday a thing of the past, Observation Baltimore polled Baltimore residents about their holiday shopping plans and gift ideas for this year.
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Happy Thanksgiving from Observation Baltimore!
Happy Thanksgiving! We hope you enjoy a restful holiday.
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Central Location Testing at Observation Baltimore
Central location testing (CLT) creates an ideal environment for a range of different product testing scenarios. It offers the opportunity to gather a large number of focus group participants into a neutral location that is devoid of external stimuli. CLTs… Read More
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5 Steps to Building a Robust Database
Despite more and more companies seeking to capture market research data from online methodologies, focus groups continue to provide meaningful insights into the minds of consumers and business professionals every day. As clients expand into other markets outside their traditional… Read More
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Halloween Trends of 2015
Halloween is a much anticipated holiday for some to channel their desired character or to just have a good time dressing up as something out of the norm. In recent years there has been an increase in Halloween (candy, costumes,… Read More
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Halloween Marketing & Tools for You!
To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More
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Focusing Your Political Campaign
With campaign season ramping up for the presidential nominees, media outlets are displaying new polling results on a daily basis. The public’s perception of candidates changes from state to state. Gaining a true indicator of what US citizens are thinking… Read More
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Connecting with Advertising Agencies for Market Research
When starting a new company or launching a new product and the need to better define the target audience arises, market research can be an invaluable tool. Advertising and marketing agencies, alike utilize market research in order to better learn… Read More