Whether you are starting a new company or launching a new product, a targeted ad campaign will be crucial for raising awareness around your new venture. Prior to launching your campaign, you’ll need to define your target audience and understand… Read More
Archive for the ‘Uncategorized’ Category
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Voice of Baltimore: Health and Wellness Nutritional Supplements
In last month’s Voice of Baltimore post, we explored how the health and wellness industry is big business in Baltimore and beyond. We found that Baltimore residents take exercise seriously, but how do they feel about vitamins and nutritional supplements?… Read More
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The Purpose and Benefits of Focus Groups
In the market research field, focus groups are a technique used to gain insights from a target audience about their feelings around a specific product or service. Idealy conducted in a designated facility, a focus group is generally made up… Read More
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Data Security Best Practices
Cyber crimes are big business and will only become more prevalent in the coming years. According to a study conducted by IBM, more than 1.5 million cyber crimes are carried out every year and it is estimated that they cause… Read More
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How to Plan and Execute a Successful Central Location Test
A Central Location Test (CLT) refers to quantitative research that is conducted in a controlled environment, as opposed to home-use tests (HUT) where testing occurs in the participant’s home environment. CLTs are particularly useful for taste tests and at Observation… Read More
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Voice of Baltimore: Health and Wellness Industry Trends
Wellness has been a hot-button topic recently as more and more consumers become increasingly concerned with their overall health and wellbeing. Whereas previous generations often determined their health based solely on their weight, today’s conception of wellness is much broader… Read More
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Where Should a Focus Group Take Place?
At its most basic level, a focus group is simply a group of people who are asked predetermined questions and are then guided through a discussion by an appointed moderator. While this may sound simple to achieve, there are many… Read More
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The Five Market Research Methodologies
If you have decided that your business could benefit from market research, there are a number of different market research methodologies readily available. Which one you ultimately decide on for your research will depend on a number of factors; including… Read More
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Voice of Baltimore: Cleaning Product Brand Loyalty
A few months ago, we conducted a survey asking Baltimore residents whether brand loyalty had an influence on their purchasing decisions. We’ve shared what they think about hygiene products and food and beverages in previous articles and in this week’s… Read More
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When Is Market Research Needed?
Most business owners have heard of market research, but they may not realize exactly when and why it should concern them. Whether you are preparing to launch a company or you have been in the business a while and are… Read More