More and more, food and drink brands are utilizing the social media platform for understanding consumer attitudes towards their products. “Likes” on Facebook and tweets addressed to companies using are just a few methods businesses can use to dialogue with… Read More
Archive for the ‘Uncategorized’ Category
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Recap: QRCA Conference in Montreal
Dear fellow QRCA members, It was wonderful to see everyone at this year’s QRCA conference in Montreal. Thank you for stopping by the Observation Baltimore booth to be “dazzled” – everyone’s name-tags looked great! A special Congratulations to this year’s… Read More
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Meaningful Market Research on a Budget: Crowdsourcing
In the development of a marketing strategy, research is a key component to establishing an effective plan for promoting a company and understanding consumer preferences. Even so, marketing research often gets tossed to the wayside when it comes to implementing… Read More
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Oktoberfest: Traditions and New Additions
This past weekend marked the initiation of the 179th Oktoberfest in Munich, Germany, where deandls in dirndls (girls in traditional Bavarian dress) and bier abound. Evolved from an event that took place in 1810 when the Bavarian Crown Prince Ludwig… Read More
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The History of Labor Day & Labor Day Sales
Many Americans take the first Monday of each September, better known as Labor Day, for granted. Today, the holiday has devolvedinto little more than an extended weekend utilized by marketers to unveil the biggest and best year-end sales. But this… Read More
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Congratulations to the 2012 Spirited Women Award Winners
Monyka Berrocosa started the Spirited Woman Power Luncheon in 2006 to honor ordinary women who make extraordinary contributions to the Baltimore community. In 2007, Berrocosa added the Spirited Women awards to the luncheon to increase interest in the event while… Read More