The average attention span for an audience during a speech is 8-10 minutes. While focus groups are more participatory than a speech, distractions or an aloof respondent can disrupt research findings. Moderators must ensure total engagement in the conversation to… Read More
Archive for the ‘Tips for Improving Creativity’ Category
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Daily Cognitive Biases
Everybody likes to think that we’re completely fair, logical, and rational at all times, but in reality, that could not be further from the truth. Everybody holds cognitive biases that influence how we think, what we believe, and the decisions… Read More
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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How to Access Your Creative Self
Is your desire to access Theta and move beyond Beta? Ever diagnosed with inventive hiccups? You’ll be relieved to learn that accessing our most creative selves begins by tapping into our emotions. In our qualitative profession we are expert at… Read More