Archive for the ‘Tips and Resources for Researchers’ Category

• Halloween Marketing & Tools for You!

  • October 29th, 2015
  • Posted in Baltimore Market Research, Business Marketing Strategies, Tips and Resources for Researchers, Uncategorized
  • Tags: Tags: Halloween, qualitative research, research tools
    

  To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More

• In Vogue: Why Shorter Market Research Reports are the Latest Fashion

  • October 15th, 2012
  • Posted in Market Research News, Research Reports, Tips and Resources for Researchers, Uncategorized
  • Tags: Tags: April Bell, concise research report, Digging for an Insightful Story in a Mountain of Data, electronic communication, how electronic communication affects writing, how to write compelling market research reports, market research professionals, market research reports, Observation Baltimore, QRCA conference, short market research reports, social media and writing, trends in market research, why market research writing has become shortened, writing market research reports
    

  In this digital age pithiness is on trend, as we opt to be economical with words as though language is in deficit like our nation’s financial resources.  We dash out quick emails from smart phones and tablets speaking our minds… Read More

• Technology in Market Research: Social Media

  • August 7th, 2012
  • Posted in Baltimore Market Research, Internet Statistics, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Social Media Statistics, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: Advertising, consumer trends, facebook, linkedin, market research industry, market researchers, Observation Baltimore, Social Media, social media for businesses, Social Media Marketing, twitter
    

  As the world around us evolves, so too must the market research industry. With more and more people flocking to social media websites, like Facebook, Twitter, Google+, LinkedIn, and Pinterest, the way in which individuals gain information about and interact… Read More

• The Bicentennial of the War of 1812: How Baltimore Built its Legacy

  • June 28th, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: baltimore involved in war of 1812, market research industry, market research specialists, Observation Baltimore, president madison, sir alexander cochrane, Taking the Next Step in Medical Research, The Research Group, University of Maryland, war of 1812 in maryland
    

  This year marks the Bicentennial of the War of 1812, one of the most historically important wars in our nation’s history. And as the United States commemorates the 200th anniversary of this war and the penning of “The Star-Spangled Banner,”… Read More

• Packaging Exploratory by ABC Packaging :: Focus Group Case Study

  • June 28th, 2012
  • Posted in Focus Groups, General, Tips and Resources for Researchers, Tips for Saving Time, Uncategorized, Useful Information
  • Tags: Tags: abc packaging, Barbara Gassaway, experienced recruiting, Focus Group Facility, get paid for focus group, Impulse Survey, Market Research, market research industry, Maryland, Observation Baltimore, Qualitative Versus Quantitative Market Research, solution is observation baltimore, state of the art
    

  The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More

• What is “gamification” and how does it relate to research!?

  • June 4th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Tips for Improving Creativity, Uncategorized, Useful Information
  • Tags: Tags: Barbara Gassaway, customer engagement, focus group, game design, Gamification, Gaming Facts and Statistics, increase engagement, Market Research, Observation Baltimore, Research through Gaming
    

  More and more we are hearing about gaming and how it is being incorporated in various industries – research is no exception. Defined, gamification is the process of applying game design techniques and processes to non-game applications to encourage customer… Read More

• Facility Fervor

  • January 13th, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized
  • Tags: Tags: Active Group, Clients, dedicated host/hostess, efficient source, establish relationships, expensive, experienced recruiting, facility experiences, Facility Fervor, focus group, Focus Group Facility, focus group facility partners, Focus Vision, Food, Greenbook.org, Highly responsive, How do you determine if a new facility will best serve your project?, How do you find great focus group facility partners, Impulse Survey, insight, locating focus group facilities, Market Research, market research industry, market research specialists, MRA Blue Book, networking resources, Observation Baltimore, peers, physical location, professional service, QRCA, Quicklinks, Quirks Marketing Research Review, Recommendations, recruitment, recruitmentPrice, researchers, resources, Responsiveness, RFP, RIVA, Technology, tips, Tips and Resources for Researchers
    

  This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More