• Do you have an opinion about everything? • Do you wish the brands you know and love would just listen to your ideas? • Do you wish you could tell companies what you think about their products or services?… Read More
Archive for the ‘Observation Baltimore News’ Category
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The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More
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Women’s History Month
Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society. Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a… Read More
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What Makes Baltimore Great?
Hey Hon! We at Observation Baltimore wanted to take a moment to recognize our favorite city…Baltimore, Maryland! We have already told you why Baltimore is the perfect test market. Now, we want to focus on why we love Baltimore. The… Read More
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Going Green: The Ins and Outs of LEED Certification
Developed in 2000 by the United States Green Building Council (USGBC), Leadership in Energy and Environmental Design – better known as LEED – provides building owners and operators with an outline for green building design, construction, operations and maintenance solutions. LEED-certified… Read More
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Transition of Saint Valentine
Many theories exist as to the origin of Valentine’s Day. The story supported by a majority of historians goes like this… In ancient Rome during the reign of Claudius II (aka Claudius the Cruel), the emperor engaged his army in… Read More
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Facility Fervor
This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More