Last week we shared an interview with a respondent from the biofeedback study we recently conducted with Medical Marketing Economics and The Neuromarketing Labs. This week, we have another interview from the project. We were fortunate enough to discuss… Read More
Archive for the ‘Market Research’ Category
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Neuromarketing: The Brain Game
We recently partnered with Medical Marketing Economics and Neuromarketing Labs to pilot a new biofeedback methodology. The saying that ‘you don’t truly understand something until you have done it’ was accurate. To give you an even better understanding of… Read More
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How to Get Paid for Focus Groups
Getting paid to participate in a focus group is a fast, easy way to make some extra money. Too good to be true? It’s not, but if you’re like most people, you might have a few questions before you… Read More
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Breaking the Ice with Snowball Sampling
At Observation Baltimore we use a number recruiting methods to get high quality respondents. One such method is snowball sampling. Also known as referral sampling, snowball sampling is predominantly used for research that has a very small scope that inherently… Read More
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Data Mining: The Power of Big Data
One of the most talked about forms of research in recent years, data mining has transformed 21st century life. Data mining by both business and government has raised some questions about how to regulate its use, but the information it… Read More
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Transforming a Brand With Qualitative Market Research
We recently read an article that we thought was a great representation of how qualitative market research can transform a brand. The author, Joe Sharlip of Mothership (mothershipstrategy.com), does a great job explaining the problem and outcome in this case… Read More
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How to Conduct a Mock Jury
Lawyers can spend months preparing for a big trial. After completing research and putting together arguments, lawyers often use a mock jury to get a feel for the potential outcome of the trial. By testing their arguments with a mock… Read More
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Time for a Taste Test
Taste tests are an easy way to gather lots of data about a food product. The great thing about taste tests is that they produce useful quantitative and qualitative data, which can be used for lots of market research applications…. Read More
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What is an MBE?
The minority business program was created with the goal of leveling the playing field between small/medium businesses and their larger counterparts. The idea is to designate certain contracts and spending budgets in a way that guarantees the incorporation of businesses… Read More