Archive for the ‘Baltimore Market Research’ Category

• Should we Strive for Gender Equality in the Olympics?

  • July 19th, 2012
  • Posted in Baltimore Market Research, General, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: 2012 Olympic Games, Barbara Gassaway, female athletes, Gender Equality, IOC, market research specialists, Observation Baltimore, Olympic Facts & Statistics, Team U.S.A., Team USA, United States Olympic team, women’s equality in sports
    

  The 2012 Olympic Games are right around the corner, scheduled to take place in London from July 27th through August 12, 2012. Team U.S.A. at the 2012 Olympic Games Team U.S.A will send 530 athletes (269 women and 261 men)… Read More

• The National Anthem: Baltimore makes its Mark on History!

  • July 12th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, General, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Battle of Baltimore, focus group, Fort McHenry, Francis Scott Key, Market Research, National Anthem, Observation Baltimore, Test Market, The Star-Spangled Banner, War of 1812
    

  A few weeks ago, we wrote a blog titled, The Bicentennial of the War of 1812: How Baltimore Built its Legacy. In that post, we outlined Baltimore’s involvement in the War of 1812. But as many Baltimoreans may have noticed,… Read More

• QRCA DC Chapter hosts, “A RIVA day with Naomi Henderson, Secrets of a Master,” with record attendance.

  • July 10th, 2012
  • Posted in Baltimore Market Research, General, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Baltimore, Barbara Gassaway, Jenna Wexler, Market Research, Master Moderator, master trainer, Naomi Henderson, Observation Baltimore, RIVA Training Institute, Secrets of a Master, Washington DC
    

  By Guest Blogger: Jenna Wexler, jenna@mirador-research.com The Washington DC chapter hosted a masterful one-day seminar by one of our iconic leaders on June 22, 2012. Naomi Henderson, founder of the RIVA Training Institute, graced her home chapter and an extensive… Read More

• Happy 4th of July from the Market Research Specialists at Observation Baltimore!

  • July 2nd, 2012
  • Posted in Baltimore Market Research, Holiday History, Market Research News, Market Research Specialists, Uncategorized, Useful Information
  • Tags: Tags: American Revolution, Barbara Gassaway, Cookouts, Declaration of Independence, federal holiday, Fireworks, History of the 4th of July, Independence Day, July 4th, market research specialists, National Holiday, Observation Baltimore
    

  The History of the 4th of July July 4th has often been referred to as the birthday of our nation for good reason. The 4th of July, also commonly referred to as Independence Day, dates back to the American Revolution… Read More

• The Bicentennial of the War of 1812: How Baltimore Built its Legacy

  • June 28th, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: baltimore involved in war of 1812, market research industry, market research specialists, Observation Baltimore, president madison, sir alexander cochrane, Taking the Next Step in Medical Research, The Research Group, University of Maryland, war of 1812 in maryland
    

  This year marks the Bicentennial of the War of 1812, one of the most historically important wars in our nation’s history. And as the United States commemorates the 200th anniversary of this war and the penning of “The Star-Spangled Banner,”… Read More

• Where is Recruiting Going? Automatic Recruiting vs. Personal Contact

  • June 15th, 2012
  • Posted in Baltimore Market Research, Market Research News, Uncategorized
  • Tags: Tags: Information, Maryland, Observation Baltimore, observation baltimore market research, paid focus groups, paid focus groups in maryland, Qualitative Versus Quantitative Market Research, Research, researchers
    

  A focus group is only as strong as its participants. So how do market researchers find and qualify respondents? Well, there are two primary ways in which recruiters find strong focus group participants: Automated Recruiting and Manually Qualifying Respondents. Automated… Read More

• Star-Spangled Sailabration: A Historic Baltimore, Maryland Event

  • June 13th, 2012
  • Posted in Advertising News, All About Baltimore, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Blue Angels, international parade of ships, Market Research, Maryland, National Bicentennial, Observation Baltimore, Star-Spangled 200, Star-Spangled Sailabration, Test Market, War of 1812
    

  From Wednesday, June 13 to Tuesday, June 19, Baltimore, Maryland will be overrun by more than 40 tall ships and naval vessels as part of Star-Spangled Sailabration. This international parade of ships is just one part of the national launch… Read More

• Interview with Naomi Henderson

  • June 6th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Barbara Gassaway, Co-moderating, E-tools, market research industry, market researchers, moderators, Naomi Henderson, Observation Baltimore, QRCA event, qualitative research, RIVA Moderator Training, Secrets of a Master Moderator
    

  Later this month Observation Baltimore will be hosting Naomi Henderson for this June’s QRCA event. The focus of the June 22nd event is to open the dialogue around the concept of Mastery. It will be a day full of discussion,… Read More

• What is “gamification” and how does it relate to research!?

  • June 4th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Tips for Improving Creativity, Uncategorized, Useful Information
  • Tags: Tags: Barbara Gassaway, customer engagement, focus group, game design, Gamification, Gaming Facts and Statistics, increase engagement, Market Research, Observation Baltimore, Research through Gaming
    

  More and more we are hearing about gaming and how it is being incorporated in various industries – research is no exception. Defined, gamification is the process of applying game design techniques and processes to non-game applications to encourage customer… Read More

• Motivation: What drives you?

  • May 24th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, Uncategorized
  • Tags: Tags: Consumer Research, Market Research, market research industry, market research specialists, Observation Baltimore, Qualitative Versus Quantitative Market Research, Research Maryland, The Research Group
    

  A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation.  Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More