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Archive for the ‘Baltimore Market Research’ Category
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Central Location Testing at Observation Baltimore
Central location testing (CLT) creates an ideal environment for a range of different product testing scenarios. It offers the opportunity to gather a large number of focus group participants into a neutral location that is devoid of external stimuli. CLTs… Read More
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5 Steps to Building a Robust Database
Despite more and more companies seeking to capture market research data from online methodologies, focus groups continue to provide meaningful insights into the minds of consumers and business professionals every day. As clients expand into other markets outside their traditional… Read More
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Halloween Trends of 2015
Halloween is a much anticipated holiday for some to channel their desired character or to just have a good time dressing up as something out of the norm. In recent years there has been an increase in Halloween (candy, costumes,… Read More
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Halloween Marketing & Tools for You!
To some it might be scary how quickly Halloween has become the fastest-growing consumer holiday in the US. Retailers in many sectors have learned over the past two decades that Halloween means big business, with an estimated two-thirds of Americans… Read More
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The Baltimore Metro Area Housing Market
According to an analysis of the Baltimore metro area housing market prepared by RealEstate Business Intelligence (RBI) and GMU Center for Regional Analysis, the Baltimore Metro Area housing market grew throughout the year 2014 and ended on a positive note…. Read More
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Baltimore’s Diverse Population Works for Market Research
According to US Census Reports, by 2042 50% of the U.S. population will be comprised of minority groups. For the market research industry this is great news. As more and more companies continue their quest for the next “latest and… Read More
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Baltimore: The Ideal Market for Healthcare Research
With a highly competitive hospital environment including two of the top medical teaching institutions in the country, Baltimore is one of the most sought after markets for healthcare research. Johns Hopkins and the University of Maryland are two of 30… Read More
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How Can Focus Groups Connect You with Baltimore Millennials?
If millennials make up one-fourth of the United States population, then why is it so difficult for many market researchers to wrap their heads around them? At 77 million strong across the United States, millennials wield about $1.3 trillion in annual buying… Read More
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How Does Baltimore Like Its Coffee?
We recently conducted market research on coffee trends in the Baltimore area. To see the results of our findings, please read on.