Baltimore’s What Weekly recently spoke with Observation Baltimore’s President and CEO, Barbara Gassaway, in an illuminating Q&A session entitled “5 Questions That Matter With Barbara Gassaway.” The interview highlights Barbara’s innovative approaches to market research and leadership and her… Read More
Archive for the ‘Baltimore Market Research’ Category
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Get Four Complimentary Crab Cakes This August
It’s the middle of summer in Baltimore once again, and that can only mean one thing: now is the best time to enjoy Baltimore’s world famous crab cakes. We’re at the peak of crab season, so Baltimore’s favorite… Read More
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Top 5 Trends and Tidbits in Market Research
The following are Observation Baltimore’s top trending topics and tweets from the past month for market research. 1. PMRG was a fantastic experience. If you were unable to attend, you should definitely check out the recap on PMRG’s website. Unable… Read More
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Spring Has Finally Arrived in Baltimore
After an exceptionally cold and snowy winter here in Baltimore, it felt like the spring equinox would never get here. But six weeks after the groundhog saw his shadow, spring finally arrived yesterday. Just this past Monday the Baltimore metro… Read More
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Super Bowl Advertising Winner
There was a lot at stake on the field during this year’s Super Bowl, but for advertisers the stakes were highest in family rooms across the country. With 30 second television spots going for about four million dollars each, the… Read More
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What’s it Like to Be in a Focus Group?
If you were to describe a focus group to someone without context, it might sound a little like an odd dream. “I was in a room with a group of 7 or 8 strangers and we were talking about, pie?… Read More
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Do you watch TV25? Do you like getting paid CASH for your opinion?
If you answered yes to either of these questions, you have come to the right place. We conduct round table discussions called focus groups at our facility in Catonsville, Maryland that pay you in cash for your opinions. It’s as… Read More
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Welcome Back to School, Baltimore.
It’s that time of year when school bells are ringing, backpacks being stuffed to the brim, and homework is mysteriously being eaten by dogs. Yep, school is back in session. Students may not be thrilled to be back in school,… Read More
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Grand Prix of Baltimore
If you are searching for a cool event this Labor Day weekend, look no further than the Grand Prix of Baltimore. This weekend may signal the unofficial end of summer, but there’s still a lot to be excited about. Here… Read More
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Baltimore, Crabs, and Market Research: What’s Not to Love?
Steamed crabs and cold beer go hand and hand when it comes to crab feasts. And there’s no better crab to enjoy than the Maryland Blue Crab. Crabs are one of Baltimore’s biggest attractions. The culture of crabs is essential… Read More