Posts Tagged ‘target audience’

Participating in Focus Groups: Your Opinion Matters

Wednesday, April 25th, 2012

When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen to what YOU have to say. And how do they do this?

Focus Groups!

Focus groups consist of opinion-seeking discussions where YOU, the consumer, are asked to share YOUR opinions on new products and services with 8-10 people who share common traits – (age, gender, etc.). In a focus group, your opinions matter, because you are the expert! After all, you are the target audience.

Companies spend thousands or even millions of dollars on new ad campaigns, services, or products, so they want to make sure that these new offerings resonate with the consumer…you! These companies use focus groups to do this and more. Focus groups are used for concept testing, product use feedback, and test market roll-outs.

Successful businesses are not successful because they have the smartest executives or the best advertisements. They are successful because they listen to you and your opinions! These businesses use the information ad feedback that you provide in focus groups to make well-informed business decisions that help them sell their products or service and increase profits.

If you think you might be interested in participating in a future focus group to get paid to give your opinion, sign up at www.observationbaltimore/getpaid.

Observation Baltimore is one of the nation’s premier focus group facilities. We are conveniently located on the campus of the University of Maryland, Baltimore County (UMBC), just minutes from Baltimore/Washington International (BWI) Airport, and we want to pay you for your opinions!

To find out more about Focus Groups and Observation Baltimore, contact our market research specialists today by calling 410-332-0400 or click here!

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

We understand market research!

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Google Enters the World of Market Research

Friday, April 13th, 2012

Google recently announced the launch of its brand new, formal market research offering. The system works as follows:

  1. Brands, small businesses and marketers use Google consumer surveys to conduct online market research
  2. Google then places the questions in front of targeted web denizens when they land on a premium content page in Google’s publisher network
  3. Brands and businesses pay $0.10 to $0.50 per response depending on targeting preferences
  4. Google then weighs and analyzes the data

Google’s market research platform is a hybrid do-it-yourself survey combined with elements of more traditional research techniques. Brands/businesses are responsible for creating their own questionnaire; determining the target audience based on gender, age group, or geographical region; and identifying the total number of responses. Then, Google drives the sampling, weighting, and analysis. Google then provides the resulting data via a simple online interface.

What do you think of Google’s new market research offering?

To find out more about Observation Baltimore’s quantitative services, contact our market research specialists today by calling 410-332-0400 or click here! And if you think you might be interested in participating in a future focus group, sign up at www.observationbaltimore/getpaid.

Observation Baltimore has been serving the market research industry for two decades, consistently rated “One of the World’s Best,” by Impulse Survey.

We understand market research!

Follow us on FacebookTwitterGoogle+, and LinkedIn!


Google Makes Their Market Research Play: Now What?

Online Branding and Marketing Blogs: A Digital Revolution

Thursday, July 7th, 2011

The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed.  The average U.S. consumer listens to 20 hours of radio, watches 19 hours of cable and satellite TV, listens to 3 hours of recorded music, spends 2 hours reading magazines, newspapers and books, and surfs the internet for a remarkable 13 hours (excluding email) every week.

The average number of hours that people spend online each week has grown over the years, from 7 hours/week from 1999-2002, to 8 or 9 hours/week from 2003-2006, and 11 hours/week in 2007, to 13 hours/week in 2011. So it is no surprise that companies need to include online marketing in their efforts.

Here is a list, put together by Ad Age Digital, of the top marketing blogs, those companies who have taken advantage of the online revolution and have benefited greatly.  What makes them successful and why is it appealing to marketers?

Online marketing offers cost-effective support to traditional campaigns. Perhaps just as appealing as its price tag is online marketing’s improved measurability, ability to make changes on-the-fly, and its near real-time exposure tracking and analytics, allowing company’s increased flexibility and instant feedback. If someone clicks your ad, goes to your Facebook page or visits your blog, you know about it.

As Google and other search engines change their SEO methods, digital branding has increased importance.  It’s no longer effective to only have a website.  Digital branding is about building equity through the online marketing channels and online visibility. These channels include: social media, blogging, search engine optimization, and online advertising.

Digital branding is critical, as 90% of searches never make it to the second page.  So how can you increase your visibility?

Quick Tips for Building Online Visibility

  1. Targeting – Your communications need to appeal to the demographic and psychographic composition of your target audience.  As you know, Market research ensures your messages and creative are compelling.  Then, be certain your placement is appropriate for your target audience.
  2. Consistency — Online messaging and creative should jive with your traditional brand communications and support your brand’s essence.  It’s important to remember that effectiveness in number of exposures in an online environment differ from those of traditional media.  A wise rule of thumb for advertising consistency is:  when you’re tired of seeing your creative, it’s just beginning to be recognized or penetrate with your audience.   Changing creative too often can result in ineffective advertising, no matter the medium.
  3. Social Media – Find the medium that suits your image and where your customers visit.  Be sure to garner your brand name as a username for the bigger sites like youtube, facebook, twitter, flickr, technorati, ning, delicious, yelp, scribd, and others.
  4. Reputation Management – Staying on top of your ranking and the conversations around your brand allows you to stay a step ahead, and possibly avoid putting out fires later. If you were to google your brand name, do any of the top ten listings have negative impact? Are you monitoring the dialogue around your brand in social media? If you see negative results in the top 10 listings when searching for your brand, you’ll want to address it before too many customers come across it.
  5. Search Marketing – If you run an affiliate program and pay for leads, you might consider taking over bids on your brand name in Google Adwords. Why pay more for leads if you own the trademark to your brand name? Run your own campaign for those searching your brand to retain control.
  6. Search Engine Optimization – Companies searching for your brand name obviously know of you already, but what about the ones searching for the products or services your offer?  These targeted prospects are often in buying mode.  The SEO game has changed and being synonymous with a phrase strengthens top-of-mind awareness and can launch you to online branding on steroids.  In online searches, research shows 42% click the first link, and 74% of the results clicked are in the top 5 positions. In a recent study, SEO proves the best ROI over all other forms of online marketing.

Like it or not, online marketing and branding is now mainstream.   We can help you make the transition into the digital world. For more information, contact The Research Group at 410-332-0400.

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Sources, Ad Age Power 150, Average Net user now online 13 hours per week

Reactorr .com, Social Media, SEO, and Advertising – A Digital Dilemma,  Digital Branding – The Marketing Shift, 5 Quick Tips for Online Branding