Posts Tagged ‘target audience’

• Participating in Focus Groups: Your Opinion Matters

  • April 25th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Baltimore County, consultants, focus group, Focus Groups, market research specialists, marketing executives, Observation Baltimore, Participating in Focus Groups, target audience, UMBC, University of Maryland, Your Opinion Matters
    

  When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More

• Google Enters the World of Market Research

  • April 13th, 2012
  • Posted in Advertising News, Baltimore Market Research, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: focus group, Google+, Market Research, market research specialists, marketers, Observation Baltimore, quantitative services, research techniques, small businesses, target audience
    

  Google recently announced the launch of its brand new, formal market research offering. The system works as follows: Brands, small businesses and marketers use Google consumer surveys to conduct online market research Google then places the questions in front of… Read More

• Online Branding and Marketing Blogs: A Digital Revolution

  • July 7th, 2011
  • Posted in General, Uncategorized
  • Tags: Tags: ad campaign, Advertising, advertising consistency, analytics, billboard, blogging, Blogs, Books, Brand, Brand name, Branding, broadcast, building equity, Cable, Campaign, communications, Companies, Consistency, Cost-effective, Customers, delicious, demographic, Digital branding, Digital Revolution, Digital World, effectiveness, facebook, flickr, Google Adwords, hours that people spend online each week, increased flexibility, instant feedback, Internet, Leads, Magazines, Mainstream, Market Research, marketers, Marketing, Marketing Blogs, Measurability, Media, Medium, Music, Newspapers, ning, Online, online advertising, Online Branding, Online Branding and Marketing Blogs: A Digital Revolution, online marketing, online marketing channels, Online messaging, online revolution, online searches, online visibility, Price, print, Products, psychographic, Radio, Ranking, Reading, Reading Magazines, real-time exposure tracking, Reputation Management, Satellite, scribd, search engine optimization, Search Marketing, Searches, SEO, Services, Social Media, Surf the internet, target audience, targeted prospects, Targeting, technorati, Trademark, traditional campaigns, TV, twitter, visibility, website, yelp, youtube
    

  The days of a singular ad campaign – print, broadcast, billboard, etc. – are over. As the interests of Americans continue to expand, it is the creative marketers that will succeed.  The average U.S. consumer listens to 20 hours of… Read More