A focus group is only as strong as its participants. So how do market researchers find and qualify respondents? Well, there are two primary ways in which recruiters find strong focus group participants: Automated Recruiting and Manually Qualifying Respondents. Automated… Read More
Posts Tagged ‘researchers’
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Facility Fervor
This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More
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Why Use Baltimore as a Test Market? :: Observation Baltimore
Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More
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Understanding the Value of Market Research
Market research is a powerful tool, which can be utilized to better understand a company’s customer base– allowing these companies to optimize their advertisements, predict market trends and guide their overall decision making. As one article put it, market research… Read More