Posts Tagged ‘Impulse Survey’

• Observation Baltimore is Top Rated by Impulse Survey Again

  • March 26th, 2014
  • Posted in Observation Baltimore News, Uncategorized
  • Tags: Tags: Baltimore Market Research, Impulse Survey
    

  For the 9th year in a row, Observation Baltimore was ranked as a Top Rated Focus Group Facility by Impulse Survey. The Impulse Survey of Focus Group Facilities is a comprehensive survey of hundreds of facilities throughout the world and… Read More

• Technology in Market Research: Eye Tracking Studies

  • July 31st, 2012
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Advertising, Barbara Gassaway, consumer engagement, Consumer Research, eye tracking, eye tracking studies, impulse purchases, Impulse Survey, Market Research, Observation Baltimore
    

  Visual behavior holds valuable information about consumer behavior and preferences. This is because the eye naturally gravitates to what the mind finds most engaging. So logically, market researchers have worked on ways to harness this valuable information. One way to… Read More

• Packaging Exploratory by ABC Packaging :: Focus Group Case Study

  • June 28th, 2012
  • Posted in Focus Groups, General, Tips and Resources for Researchers, Tips for Saving Time, Uncategorized, Useful Information
  • Tags: Tags: abc packaging, Barbara Gassaway, experienced recruiting, Focus Group Facility, get paid for focus group, Impulse Survey, Market Research, market research industry, Maryland, Observation Baltimore, Qualitative Versus Quantitative Market Research, solution is observation baltimore, state of the art
    

  The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More

• Transition of Saint Valentine

  • February 8th, 2012
  • Posted in Baltimore Market Research, Holiday History, Holiday Shopping Stats, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: ancient Rome, children, Claudius II, Claudius the Cruel, emperor, experienced recruiting, February 14th, flowers, greeting-card, Hallmark, happy Valentine’s Day, historians, History.com, holiday, Impulse Survey, Market Research, market research industry, market research specialists, marriage illegal, martyred, mothers, Observation Baltimore, origin of Valentine’s Day, Pope Gelasius I, roses, Saint Valentine, Scribd.com, secret marriages, Squidoo.com, StaticBrain.com, sweethearts, The History of Valentine’s Day, Transition of Saint Valentine, Valentine's Day cards, Valentine’s Day, Valentine’s Day Facts & Trivia, Valentine’s Day spending, Valentine’s Day Statistics, wives
    

  Many theories exist as to the origin of Valentine’s Day. The story supported by a majority of historians goes like this… In ancient Rome during the reign of Claudius II (aka Claudius the Cruel), the emperor engaged his army in… Read More

• Advertising’s Empire: Super Bowl

  • February 1st, 2012
  • Posted in Advertising News, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Social Media Statistics, Uncategorized
  • Tags: Tags: 2011 Super Bowl Consumer Survey Results: Shopping, 30-second advertising spot, 5 Super Bowl Side Effects, ads, advertisers, Advertising, advertising investment, Advertising’s Empire, Advertising’s Empire: Super Bowl, Anheuser-Busch, Averages 111 Million Viewers, biggest day of the year for advertising, Brad Adgate, Bud Bowl, Budweiser sales, commercial breaks, Commercial Viewing, Commercial Viewing Index, commercials, experienced recruiting, facebook, Fox Network, he king of beers, Horizon Media, Impulse Survey, increased exposure, instant feedback, market research industry, market research specialists, most viewed television programs of all time, Observation Baltimore, RAMA, Rates Quadrupled, recession, researchers, Retail Advertising and Marketing Association, S&P 500, sales soared, smartphone or tablet, Social Media, social media conversation, Spending, spot-to-program retention index, Super Bowl, Super Bowl Ad Spend Totaled $1.84B over 20 Years, Super Bowl ad spending, Super Bowl advertisers, Super Bowl advertisers seek buzz on social media, Super Bowl advertising, Super Bowl Advertising Statistics: An Overview, Super Bowl XLV Breaks Viewing Record, television advertisement empire, television advertising juggernaut, The Super Bowl, Top 100 Rated TV Shows Of All Time, twitter, U.S. viewers, value on a Super Bowl ad, watch it on demand, We understand market research, youtube
    

  The Super Bowl is a monumental event that draws over 150 million U.S. viewers each year. This one event continues as THE television advertising juggernaut. Of the top 30 most viewed television programs of all time, the Super Bowl accounts… Read More

• Facility Fervor

  • January 13th, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized
  • Tags: Tags: Active Group, Clients, dedicated host/hostess, efficient source, establish relationships, expensive, experienced recruiting, facility experiences, Facility Fervor, focus group, Focus Group Facility, focus group facility partners, Focus Vision, Food, Greenbook.org, Highly responsive, How do you determine if a new facility will best serve your project?, How do you find great focus group facility partners, Impulse Survey, insight, locating focus group facilities, Market Research, market research industry, market research specialists, MRA Blue Book, networking resources, Observation Baltimore, peers, physical location, professional service, QRCA, Quicklinks, Quirks Marketing Research Review, Recommendations, recruitment, recruitmentPrice, researchers, resources, Responsiveness, RFP, RIVA, Technology, tips, Tips and Resources for Researchers
    

  This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More

• 2011 Holiday Shopping Statistics and Trends

  • December 23rd, 2011
  • Posted in Addiction to Handheld Electronic Devices, Baltimore Market Research, Cell Phone Statistics, Handheld Electronics Usage Statistics, Holiday Shopping Stats, Internet Statistics, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: 2011 Christmas Gift Spending Plans Flat, 2011 Holiday Shopping Statistics and Email Marketing Tips, 2011 Holiday Shopping Statistics and Trends, American Research Grou, American Research Group Inc., arket research industry, bang for their buck, Black Friday, budgets shrinking, Christmas, client services, consumers, crazy holiday shopping, Cyber Week, Deloitte, Deloitte Annual Holiday Survey, Deloitte Annual Holiday Survey: Down Economy? “Bah Humbug!”, experienced recruiting, full price, GroupMail, Happy Holidays, highest spending days in history, holiday sales, holiday season, Holiday Shopping Craze, holiday shopping experience, Holiday Shopping Statistics, holiday spending, hospitality, Impulse Survey, Internet shopping boom, market research specialists, Observation Baltimore, on sale, online retailers, Planned holiday budgets, read reviews, shoppers, shopping online, shopping statistics, smartphone owners, smartphone to check product availability, smartphone to compare prices, smartphone to search for store locations, spending time with family and friends, state of the economy, stressful, tech-savvy, technological advancement in holiday shopping, Thanksgiving, using social media to find discounts
    

  Is the Holiday Shopping Craze Driving You Crazy? Well, you are not alone. In fact, 73% of consumers do ALL of their holiday shopping between Thanksgiving and Christmas, according to the Deloitte Annual Holiday Survey. It is no wonder that… Read More

• University of Maryland, Baltimore County (UMBC) President Freeman Hrabowski Featured on 60 Minutes

  • November 18th, 2011
  • Posted in Observation Baltimore News, UMBC News, Uncategorized
  • Tags: Tags: 60 Minutes, African American, Asians, Baltimore County, Barbara Gassaway, business support services, bwtech@UMBC Research and Technology Park, careers in the sciences, Catonsville, CBS, commuter school, economic development, education and research, educational accolades, entrepreneurship, experienced recruiting, Focus Group Facility, Freeman Hrabowski, graduate school, high standards, higher education, Hispanics, Hrabowski: An educator focused on math and science, Impulse Survey, Incubator and Accelerator, innovative education, laboratory space, market research industry, market research specialists, Maryland, Meyerhoff program, Meyerhoff Scholars Program, minorities, Observation Baltimore, One of the World’s Best, opportunities to minorities, renowned schools in the country, Research, research-oriented companies, Robert Meyerhoff, scientists and engineers, U.S. News ranking of national universities, UMBC, UMBC interns, University of Maryland, University of Maryland - Baltimore County (UMBC) President Freeman Hrabowski Featured on 60 Minutes, whites
    

  Freeman Hrabowski – president of University of Maryland, Baltimore County (UMBC) – has taken what was once just a little commuter school in Catonsville, Maryland and transformed it into one of the most renowned schools in the country.  Freeman has… Read More