Developed in 2000 by the United States Green Building Council (USGBC), Leadership in Energy and Environmental Design – better known as LEED – provides building owners and operators with an outline for green building design, construction, operations and maintenance solutions. LEED-certified… Read More
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Going Green: The Ins and Outs of LEED Certification
- February 22nd, 2012
- Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
- Tags: Going Green, Green Building Council, green building design, LEED Certification, LEED-certified, LEED-certified buildings, Market Research, Observation Baltimore, Reduce Carbon Dioxide Emmisions, Reduce Energy Consumption, renewable materials, sustainable products
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How Bad Weather Affects Productivity
- February 16th, 2012
- Posted in Baltimore Market Research, How Bad Weather Affects Productivity, Observation Baltimore News, Self Improvement Tips, Uncategorized
- Tags: affects of weather on office productivity, antidepressant medications, bad weather, call in sick due to bad weather conditions, Cold, Dark, daytime sleepiness, depression, EFFECT OF TEMPERATURE ON TASK PERFORMANCE IN OFFFICE ENVIRONMENT, feeling less motivated when the weather is gloomy, gloomy days, gloomy weather, Gloomy Weather Affects Productivity, happier when it’s sunny or warm, health care provider, How Bad Weather Affects Productivity, How Does the Weather Affect Productivity, Increased appetite, Increased sleep, irritability, Less energy, less productive on gloomy days, lethargic movement, Loss of interest in work, market research industry, market research specialists, melatonin, Observation Baltimore, Rain, SAD, Seasonal Affective Disorder, Slow, sluggish, Snow, Social withdrawal, Symptoms of Seasonal Affective Disorder, talk therapy, Unhappiness, weather conditions, weather negatively impacts their demeanor, weight gain
Do you ever feel less productive on gloomy days? Well, according to several studies conducted on the affects of weather on office productivity, you are not alone. How Does the Weather Affect Productivity? Thirty-two percent (32%) of workers say they… Read More
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Transition of Saint Valentine
- February 8th, 2012
- Posted in Baltimore Market Research, Holiday History, Holiday Shopping Stats, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
- Tags: ancient Rome, children, Claudius II, Claudius the Cruel, emperor, experienced recruiting, February 14th, flowers, greeting-card, Hallmark, happy Valentine’s Day, historians, History.com, holiday, Impulse Survey, Market Research, market research industry, market research specialists, marriage illegal, martyred, mothers, Observation Baltimore, origin of Valentine’s Day, Pope Gelasius I, roses, Saint Valentine, Scribd.com, secret marriages, Squidoo.com, StaticBrain.com, sweethearts, The History of Valentine’s Day, Transition of Saint Valentine, Valentine's Day cards, Valentine’s Day, Valentine’s Day Facts & Trivia, Valentine’s Day spending, Valentine’s Day Statistics, wives
Many theories exist as to the origin of Valentine’s Day. The story supported by a majority of historians goes like this… In ancient Rome during the reign of Claudius II (aka Claudius the Cruel), the emperor engaged his army in… Read More
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Advertising’s Empire: Super Bowl
- February 1st, 2012
- Posted in Advertising News, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Social Media Statistics, Uncategorized
- Tags: 2011 Super Bowl Consumer Survey Results: Shopping, 30-second advertising spot, 5 Super Bowl Side Effects, ads, advertisers, Advertising, advertising investment, Advertising’s Empire, Advertising’s Empire: Super Bowl, Anheuser-Busch, Averages 111 Million Viewers, biggest day of the year for advertising, Brad Adgate, Bud Bowl, Budweiser sales, commercial breaks, Commercial Viewing, Commercial Viewing Index, commercials, experienced recruiting, facebook, Fox Network, he king of beers, Horizon Media, Impulse Survey, increased exposure, instant feedback, market research industry, market research specialists, most viewed television programs of all time, Observation Baltimore, RAMA, Rates Quadrupled, recession, researchers, Retail Advertising and Marketing Association, S&P 500, sales soared, smartphone or tablet, Social Media, social media conversation, Spending, spot-to-program retention index, Super Bowl, Super Bowl Ad Spend Totaled $1.84B over 20 Years, Super Bowl ad spending, Super Bowl advertisers, Super Bowl advertisers seek buzz on social media, Super Bowl advertising, Super Bowl Advertising Statistics: An Overview, Super Bowl XLV Breaks Viewing Record, television advertisement empire, television advertising juggernaut, The Super Bowl, Top 100 Rated TV Shows Of All Time, twitter, U.S. viewers, value on a Super Bowl ad, watch it on demand, We understand market research, youtube
The Super Bowl is a monumental event that draws over 150 million U.S. viewers each year. This one event continues as THE television advertising juggernaut. Of the top 30 most viewed television programs of all time, the Super Bowl accounts… Read More
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SOPA:Killing Free Speech? Or, a Misunderstood Bill?
- January 24th, 2012
- Posted in About SOPA, Uncategorized
- Tags: a Misunderstood Bill?, a newspaper, as well as courteous and proactive hospitality and client services, bill introduced by U.S. Representative Lamar S. Smith, bolstering the enforcement of current copyright laws, booted up a computer, CBSNews.com, consistently rated “One of the World’s Best, contact the market research specialists at Observation Baltimore, could bring about an unprecedented censorship of the Web, expand the scope of law enforcement to better fight the online trafficking of copyrighted materials, facebook, Google+, heard of SOPA, How do you feel about SOPA?, imposing a maximum penalty of five years in prison., Is SOPA Dead?, jobs, Last Friday, legislation to combat online piracy, linkedin, Observation Baltimore has been serving the market research industry for two decades, One of the World’s Best, opponents of SOPA, outpouring of opposition, PCWorld, Proponents of SOPA, R-TX, recruiting is the foundation of our mission, reports that estimating economic losses from piracy are "extremely difficult., Senate and House leaders, Smith pulls the bill, SOPA is dead, SOPA protects intellectual property and corresponding industries, SOPA threatens free speech and innovation, SOPA:Killing Free Speech? Or, Stop Online Piracy Act, the authors at Freakonomics.com and The U.S. Government Accountability Office, The Bill was designed, The full text of the bill can be found online at The Library of Congress, the Internet juggernaut Google that attracted more than 7 million participants, The law would expand existing criminal laws to include unauthorized streaming of copyright material, the online encyclopedia Wikipedia, the U.S. economy up to $250 billion a year, The ‘Stop Online Piracy Act, the “safe harbor” protections from liability presently afforded to Internet sites by the Digital Millennium Copyright Act, twitter, what is SOPA, what is the future of SOPA?, Wikipedia.com, ’ better known around the United Stated by as SOPA, ”, ” by Impulse Survey
If you opened a newspaper or booted up a computer in the last few weeks, you likely heard of SOPA. But what is SOPA, what are the proponents and opponents of SOPA saying, and what is the future of SOPA?… Read More
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The History of Martin Luther King Jr. Day
- January 20th, 2012
- Posted in Baltimore Market Research, Holiday History, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
- Tags: 1968, 1971, 1979, 1980, 1983, 1986, April 4, assassin, city council, civil rights icon, civil rights leader, Congress, Congressman John Conyers Jr., Connecticut, Conyers’ King-holiday bill, Coretta Scott King, Dr. King, Dr. King’s birthday, Dr. King’s death, federal holiday, federal holiday honoring Dr. Martin Luther King Jr., first official Dr. Martin Luther King Jr. Day, House, Illinois, January 15, King-holiday bill, market research industry, market research specialists, Martin Luther King Jr., Martin Luther King Jr. Day, Massachusetts, mayors, Michigan, mobilizing governors, nationwide lobby, November 2, Observation Baltimore, paid holiday, petition, President Jimmy Carter, President Ronald Reagan, Reverend, Reverend Martin Luther King Jr., Senate, South Carolina, Southern Christian Leadership Conference, state holiday, Stevie Wonder, testifying before Congress, The History of Martin Luther King Jr. Day, widow
On April 4, 1968, the Reverend Martin Luther King Jr. was struck down by an assassin’s bullet. Soon after the civil rights icon’s death, Congressman John Conyers Jr. of Michigan introduced legislation seeking to make Dr. King’s birthday, January 15,… Read More
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Facility Fervor
- January 13th, 2012
- Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized
- Tags: Active Group, Clients, dedicated host/hostess, efficient source, establish relationships, expensive, experienced recruiting, facility experiences, Facility Fervor, focus group, Focus Group Facility, focus group facility partners, Focus Vision, Food, Greenbook.org, Highly responsive, How do you determine if a new facility will best serve your project?, How do you find great focus group facility partners, Impulse Survey, insight, locating focus group facilities, Market Research, market research industry, market research specialists, MRA Blue Book, networking resources, Observation Baltimore, peers, physical location, professional service, QRCA, Quicklinks, Quirks Marketing Research Review, Recommendations, recruitment, recruitmentPrice, researchers, resources, Responsiveness, RFP, RIVA, Technology, tips, Tips and Resources for Researchers
This week, we provide useful tips and resources for researchers to help locate focus group facility partners. How do you find great focus group facility partners? Technology provides the most efficient source for locating focus group facilities in new markets…. Read More
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Making a Positive Change in 2012
- January 5th, 2012
- Posted in Baltimore Market Research, Market Research Specialists, Observation Baltimore News, Self Improvement Tips, Uncategorized
- Tags: Abraham Lincoln, academic and historic ilk, accomplishing change, All good is hard. All evil is easy. Dying, Always bear in mind that your own resolution to succeed is more important than any other one thing., and mediocrity are easy. Stay away from easy., Attitude & Information, behavior influencers, behavioral issues, Change is the law of life. And those who look only to the past or present are certain to miss the future., Change of behavior, change-seekers, Changing the environment, cheating, collective recommendations, Common sense, Elbert Hubbard, Environment, establish your goal, Establishing a realistic goal, establishing incentives, impact of distinct stimulus, impetus, Incentives, Informational rationale, John F. Kennedy, losing, Making a Positive Change in 2012, market research industry, market research specialists, Maya Lin, n nature there are neither rewards nor punishments; there are consequences, necessary reinforcement, nformational rationale, oath, Observation Baltimore, plan of action, pledge, primary drivers of habit, promise, qualitative prowess, qualitative scholars, Reinforcement, Research, resolution, respondent cooperation, Robert Green Ingersoll, scholarly advice, Scott Alexander, Social Influence and Modeling Behavior, Social Influencers. Behavior Modeling, sufficient time to accomplish, sustain behavior changes, There is no failure except in no longer trying., To fly, vow to change, we have to have resistance., well- prepared for change, white papers
Regardless of the resource you consult, “resolution” is defined as a promise, pledge, oath, or vow to change. Change of behavior is our expertise! We could publish a plethora of white papers based on collective recommendations (gleaned through qualitative prowess,… Read More
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Highlights from the Greenbook (GB) Research Industry Trends Report
- December 29th, 2011
- Posted in Baltimore Market Research, Greenbook Research Industry Trends Report Highlights, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
- Tags: alive and well, bulletin board, business development, buyer, CATI, chat-based focus groups, data collection methods, evolving, experienced researchers, face-to-face focus groups, Focus Groups, Future research spending, GB, GB survey findings, GB’s most relevant findings, Greenbook, growth, Highlights from the Greenbook (GB) Research Industry Trends Report, IDIs, market research industry, market research specialists, marketing doormat, marketing research industry, Mobile surveys, newer data collection modalities, Observation Baltimore, online communities, online survey research, optimistic news, Positive news, qual side, qualitative side, qualitative than quantitative, quant side, recessionary mindset, relevant findings, Research Industry Trends Report, research mix, research techniques, research tool box, researchers, social media analytics, spending relationship, spending will increase, spheres of research, suppliers, Tech qual, technological fallout, Technology, The Greenbook [GB] Research Industry Trends Report, topline growth, traditional qualitative methods, US economy
The Greenbook [GB] Research Industry Trends Report indicates our beloved industry is not only alive and well, but also evolving to best serve the needs of our clients! In my humble opinion, traditional qualitative methods have been a marketing doormat… Read More
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2011 Holiday Shopping Statistics and Trends
- December 23rd, 2011
- Posted in Addiction to Handheld Electronic Devices, Baltimore Market Research, Cell Phone Statistics, Handheld Electronics Usage Statistics, Holiday Shopping Stats, Internet Statistics, Market Research Specialists, Observation Baltimore News, Uncategorized
- Tags: 2011 Christmas Gift Spending Plans Flat, 2011 Holiday Shopping Statistics and Email Marketing Tips, 2011 Holiday Shopping Statistics and Trends, American Research Grou, American Research Group Inc., arket research industry, bang for their buck, Black Friday, budgets shrinking, Christmas, client services, consumers, crazy holiday shopping, Cyber Week, Deloitte, Deloitte Annual Holiday Survey, Deloitte Annual Holiday Survey: Down Economy? “Bah Humbug!”, experienced recruiting, full price, GroupMail, Happy Holidays, highest spending days in history, holiday sales, holiday season, Holiday Shopping Craze, holiday shopping experience, Holiday Shopping Statistics, holiday spending, hospitality, Impulse Survey, Internet shopping boom, market research specialists, Observation Baltimore, on sale, online retailers, Planned holiday budgets, read reviews, shoppers, shopping online, shopping statistics, smartphone owners, smartphone to check product availability, smartphone to compare prices, smartphone to search for store locations, spending time with family and friends, state of the economy, stressful, tech-savvy, technological advancement in holiday shopping, Thanksgiving, using social media to find discounts
Is the Holiday Shopping Craze Driving You Crazy? Well, you are not alone. In fact, 73% of consumers do ALL of their holiday shopping between Thanksgiving and Christmas, according to the Deloitte Annual Holiday Survey. It is no wonder that… Read More