The market research experts here at Observation Baltimore are no strangers to the fact that social media is an ever-budding resource that significantly optimizes business strategy when utilized correctly. For several years now, Facebook and Twitter have been perennials in… Read More
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The History of Labor Day & Labor Day Sales
Many Americans take the first Monday of each September, better known as Labor Day, for granted. Today, the holiday has devolvedinto little more than an extended weekend utilized by marketers to unveil the biggest and best year-end sales. But this… Read More
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Congratulations to the 2012 Spirited Women Award Winners
Monyka Berrocosa started the Spirited Woman Power Luncheon in 2006 to honor ordinary women who make extraordinary contributions to the Baltimore community. In 2007, Berrocosa added the Spirited Women awards to the luncheon to increase interest in the event while… Read More
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Technology in Market Research: Virtual Worlds
Although less than 1% of the world’s population currently participates in virtual worlds – such as Second Life – these online platforms are poised to play increasingly important roles in the business community. In fact, several major businesses, including American… Read More