Many people equate the ushering in of a new year with a “fresh start” or “clean slate.” This ideal presents a unique opportunity and date in time for individuals to make life changes and resolutions for the year to come…. Read More
Blog
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2015 Retail Shopping Trends
The National Retail Federation has released its 2015 shopping trends report and consumers are poised to spend more this year than any other in the survey’s 14 year history. Online shopping is still on an upward trajectory and retailers are… Read More
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The Power of Tapping into an Adolescent Audience
When it comes to market research, one of the biggest obstacles faced is finding out what your audience wants. Focus groups offer an opportunity to ask carefully targeted questions to the exact populations that represents your desired target market. Baltimore… Read More
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All Wrapped Up
With the holidays quickly approaching and the stress of Black Friday and Cyber Monday a thing of the past, Observation Baltimore polled Baltimore residents about their holiday shopping plans and gift ideas for this year.
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Happy Thanksgiving from Observation Baltimore!
Happy Thanksgiving! We hope you enjoy a restful holiday.
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Central Location Testing at Observation Baltimore
Central location testing (CLT) creates an ideal environment for a range of different product testing scenarios. It offers the opportunity to gather a large number of focus group participants into a neutral location that is devoid of external stimuli. CLTs… Read More
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5 Steps to Building a Robust Database
Despite more and more companies seeking to capture market research data from online methodologies, focus groups continue to provide meaningful insights into the minds of consumers and business professionals every day. As clients expand into other markets outside their traditional… Read More
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Halloween Trends of 2015
Halloween is a much anticipated holiday for some to channel their desired character or to just have a good time dressing up as something out of the norm. In recent years there has been an increase in Halloween (candy, costumes,… Read More