When conducting medical market research, efficiency is key. Whether you are investigating the pros and cons of incorporating health care technology into your facility or you want to find new and innovative ways to appeal to Millennials, medical market research… Read More
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support… Read More
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Voice of Baltimore: Healthcare and the Worried Well Generation
Millennials–defined as the generation born between 1982-2003–make up about 25% of the current US population. Their constant access to technology and information has made them better-connected than their older peers, but also more concerned about both personal and global affairs… Read More
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Market Research Dos and Don’ts
Market research is an incredibly powerful way to gain insight into the thoughts, feelings, and opinions of your target consumers. By engaging in market research, you can stay ahead of market trends, reduce risk, and gather the data you need… Read More
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The Benefits of In-Person Healthcare Qualitative Research
Although online surveys and satisfaction questionnaires can provide useful insight into your healthcare facility’s systems, processes, and practices, in-person qualitative research provides benefits beyond what can be accomplished on paper. In Depth Interviews (IDIs) provide researchers with the ability to… Read More
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Voice of Baltimore: Healthcare and Technology
Technology is becoming increasingly important in everyday life, and many medical offices are beginning to understand the benefits of integrating healthcare and technology to better serve their clients. Observation Baltimore recently surveyed 907 Baltimore residents on their use of technology… Read More
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Maintaining Confidentiality During Qualitative Research
As more companies experience the headaches caused by identity theft and security breaches, they are becoming increasingly concerned with maintaining their privacy and confidentiality when participating in qualitative research. Gaining your client’s trust by ensuring that their privacy will be… Read More
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Health Care Research
Market research in healthcare provides robust data so clients can make big decisions. Research can explore segmentation of patient populations or doctor typologies. Methodologies can be used that help companies decide which messages are most important to convey about their… Read More
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The Voice of Baltimore: Health Care Coverage
Observation Baltimore conducted independent research, surveying 794 Baltimore Metropolitan Area residents, asking their opinion of health care coverage in the United States. (97%) of those surveyed report having health care coverage from 2016. Respondents with coverage were asked to rate… Read More
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The Benefits of Healthcare Market Research
Are you searching for ways to improve your healthcare marketing strategy? Healthcare market research can help your brand effectively reach its target audiences. Using innovative methodologies in healthcare market research can help your brand take the next step forward.