Technology is becoming increasingly important in everyday life, and many medical offices are beginning to understand the benefits of integrating healthcare and technology to better serve their clients. Observation Baltimore recently surveyed 907 Baltimore residents on their use of technology at the doctor’s office.
Of those surveyed (48%) see their doctor 1-2 times per year and many of these medical facilities incorporate the use of technology into their offices. Sixty two (62%) of respondents noted that their doctor’s office uses a Patient Portal platform, (48%) said that a tablet is used during check-in or consultation, and (39%) said they can communicate with their doctor via email or text message. Of those who have access to a Patient Portal, an overwhelming majority (82%) take advantage of it. Respondents noted that the Patient Portal makes it easier to keep track of upcoming appointments, test results, and streamlines communication with their doctor. Of the (18%) who do not utilize the Patient Portal, the most common reasons are because it is too complicated, they can never remember their password, and they prefer speaking to their doctor in person.
When new technology is introduced at a medical facility, the majority of respondents said that they felt how to use this new technology is always well explained (30%) or sometimes explained (37%). When asked which online services they found to be the most useful, (28%) said they liked having the ability to receive tests online, (23%) chose using their patient portal to review their medical history, and (18%) said being able to communicate with their doctor. The least important uses included paying bills online (11%) and reviewing health education topics and discharge instructions (6%). When asked, “How do you think technology could be utilized to enhance your patient experience?” (38%) of responses collected included the following buzzwords; access, efficient, quicker/faster and convenient.
Surveys such as this one merely scratch the surface of how healthcare facilities can better integrate technology in their patient care model. In-depth market research–including focus groups and one-on-one interviews–can offer great benefits to facilities looking to better serve their clients.
About Observation Baltimore:
We take great pride in creating a special environment for research to thrive, which is why Observation Baltimore is Where The Magic Happens. We are one of the top Maryland market research facilities and rated “One of the World’s Best” by Impulse Survey. Our experienced recruiting is the foundation of our mission, as well as courteous and proactive hospitality and client services. Just six minutes from BWI airport and AMTRAK, our Baltimore research facility has a great location. Most importantly, we understand market research!
To learn more about the market research facility at Observation Baltimore: contact Ryan Ross at 443-543-5345 or click here!