Archive for the ‘Uncategorized’ Category

• Technology in Market Research: Virtual Worlds

  • August 17th, 2012
  • Posted in Market Research News, Market Research Specialists, Market Research Technology, Uncategorized
  • Tags: Tags: Consumer Research, field testing, Focus Groups, Market Research, Observation Baltimore, online marketing, second life, technology in market research, virtual focus groups, virtual worlds
    

  Although less than 1% of the world’s population currently participates in virtual worlds – such as Second Life – these online platforms are poised to play increasingly important roles in the business community. In fact, several major businesses, including American… Read More

• Technology in Market Research: Social Media

  • August 7th, 2012
  • Posted in Baltimore Market Research, Internet Statistics, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Social Media Statistics, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: Advertising, consumer trends, facebook, linkedin, market research industry, market researchers, Observation Baltimore, Social Media, social media for businesses, Social Media Marketing, twitter
    

  As the world around us evolves, so too must the market research industry. With more and more people flocking to social media websites, like Facebook, Twitter, Google+, LinkedIn, and Pinterest, the way in which individuals gain information about and interact… Read More

• Technology in Market Research: Eye Tracking Studies

  • July 31st, 2012
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Advertising, Barbara Gassaway, consumer engagement, Consumer Research, eye tracking, eye tracking studies, impulse purchases, Impulse Survey, Market Research, Observation Baltimore
    

  Visual behavior holds valuable information about consumer behavior and preferences. This is because the eye naturally gravitates to what the mind finds most engaging. So logically, market researchers have worked on ways to harness this valuable information. One way to… Read More

• Technology in Market Research: Virtual Stores

  • July 26th, 2012
  • Posted in Baltimore Market Research, Uncategorized
  • Tags: Tags: Barbara Gassaway, convenience, Cost-effective, market research industry, market research specialists, Observation Baltimore, online shopping, virtual reality, virtual stores
    

  As the market research industry evolves, technologies continue to play a much bigger role in the way researchers generate and analyze insights to better serve their clients. One of these new market research technologies is Virtual Stores. While still in… Read More

• Should we Strive for Gender Equality in the Olympics?

  • July 19th, 2012
  • Posted in Baltimore Market Research, General, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: 2012 Olympic Games, Barbara Gassaway, female athletes, Gender Equality, IOC, market research specialists, Observation Baltimore, Olympic Facts & Statistics, Team U.S.A., Team USA, United States Olympic team, women’s equality in sports
    

  The 2012 Olympic Games are right around the corner, scheduled to take place in London from July 27th through August 12, 2012. Team U.S.A. at the 2012 Olympic Games Team U.S.A will send 530 athletes (269 women and 261 men)… Read More

• The National Anthem: Baltimore makes its Mark on History!

  • July 12th, 2012
  • Posted in All About Baltimore, Baltimore Market Research, General, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Battle of Baltimore, focus group, Fort McHenry, Francis Scott Key, Market Research, National Anthem, Observation Baltimore, Test Market, The Star-Spangled Banner, War of 1812
    

  A few weeks ago, we wrote a blog titled, The Bicentennial of the War of 1812: How Baltimore Built its Legacy. In that post, we outlined Baltimore’s involvement in the War of 1812. But as many Baltimoreans may have noticed,… Read More

• QRCA DC Chapter hosts, “A RIVA day with Naomi Henderson, Secrets of a Master,” with record attendance.

  • July 10th, 2012
  • Posted in Baltimore Market Research, General, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Baltimore, Barbara Gassaway, Jenna Wexler, Market Research, Master Moderator, master trainer, Naomi Henderson, Observation Baltimore, RIVA Training Institute, Secrets of a Master, Washington DC
    

  By Guest Blogger: Jenna Wexler, jenna@mirador-research.com The Washington DC chapter hosted a masterful one-day seminar by one of our iconic leaders on June 22, 2012. Naomi Henderson, founder of the RIVA Training Institute, graced her home chapter and an extensive… Read More

• Happy 4th of July from the Market Research Specialists at Observation Baltimore!

  • July 2nd, 2012
  • Posted in Baltimore Market Research, Holiday History, Market Research News, Market Research Specialists, Uncategorized, Useful Information
  • Tags: Tags: American Revolution, Barbara Gassaway, Cookouts, Declaration of Independence, federal holiday, Fireworks, History of the 4th of July, Independence Day, July 4th, market research specialists, National Holiday, Observation Baltimore
    

  The History of the 4th of July July 4th has often been referred to as the birthday of our nation for good reason. The 4th of July, also commonly referred to as Independence Day, dates back to the American Revolution… Read More

• The Bicentennial of the War of 1812: How Baltimore Built its Legacy

  • June 28th, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Uncategorized, Useful Information
  • Tags: Tags: baltimore involved in war of 1812, market research industry, market research specialists, Observation Baltimore, president madison, sir alexander cochrane, Taking the Next Step in Medical Research, The Research Group, University of Maryland, war of 1812 in maryland
    

  This year marks the Bicentennial of the War of 1812, one of the most historically important wars in our nation’s history. And as the United States commemorates the 200th anniversary of this war and the penning of “The Star-Spangled Banner,”… Read More

• Packaging Exploratory by ABC Packaging :: Focus Group Case Study

  • June 28th, 2012
  • Posted in Focus Groups, General, Tips and Resources for Researchers, Tips for Saving Time, Uncategorized, Useful Information
  • Tags: Tags: abc packaging, Barbara Gassaway, experienced recruiting, Focus Group Facility, get paid for focus group, Impulse Survey, Market Research, market research industry, Maryland, Observation Baltimore, Qualitative Versus Quantitative Market Research, solution is observation baltimore, state of the art
    

  The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More