You have done your research. You know that women have an outsize influence on purchasing decisions and so you’ve conducted a single-gender focus group to understand the needs and wants of your target female consumers. Now that you have this… Read More
Archive for the ‘Market Research’ Category
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The Outsize Influence of Female Shoppers
When it comes to marketing, it’s important to consider the needs of female shoppers. That’s because women account for a huge portion of American buying power and influence the majority of household purchasing decisions. In fact, according to Forbes, “Women… Read More
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The Five Market Research Methodologies
If you have decided that your business could benefit from market research, there are a number of different market research methodologies readily available. Which one you ultimately decide on for your research will depend on a number of factors; including… Read More
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3 Ways to Make Your Medical Market Research More Efficient
When conducting medical market research, efficiency is key. Whether you are investigating the pros and cons of incorporating health care technology into your facility or you want to find new and innovative ways to appeal to Millennials, medical market research… Read More
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Baltimore: The Ideal Market for Healthcare Research
With a highly competitive hospital environment including two of the top medical teaching institutions in the country, Baltimore is one of the most sought after markets for healthcare research. Johns Hopkins and the University of Maryland are two of 30… Read More
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Steamed Crabs Research
Maryland is the home of Blue Crab. If you were to survey Baltimoreans on where and how to eat a crab, the answers would vary. Sitting down at a paper covered table with a heaping pile of steaming Old Bay… Read More
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Interview with Brittany Wight, Project Associate
We had the chance to catch up with Brittany Wight, a Project Associate at Observation Baltimore, to get her take on the Market Research industry and city as a whole. Many of you who have visited us have been welcomed… Read More
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Observation Baltimore’s Preakness Survey
The Preakness is quickly approaching! We recently conducted market research in the Baltimore area on the historic race. To see the findings, please read on.
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An Interview with Alex Leisawitz, Project Coordinator
We recently sat down with Alex Leisawitz, Observation Baltimore’s Project Coordinator. Read on to find out what he thinks the most interesting part of the market research industry is and if the Orioles have a chance to go to the… Read More
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Introvert or Extrovert?
Market research has a foundation in understanding human behavior. Our job as a market research facility is to bring consumers closer to organizations so they can make better products and services. With this in mind, we wanted to share with… Read More