In market research, the Moderator is the ambassador of many, many aspects! They are much more than a friendly face for the focus group respondents. Moderators assist clients through the research process and help them achieve their business’ goals. They… Read More
Archive for the ‘Market Research Technology’ Category
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A.I in Market Research
Researchers have looked to technology to overcome the obstacles brought on by the pandemic. The newest tech being used is A.I in market research. This sudden increase in technology usage has many researchers questioning where else technology can better their… Read More
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Learn About Creative Mindflow at Observation Baltimore
Creative Mindflow is a unique brainwave training methodology that unlocks the huge creative potential of the mind and harnesses it for use in every aspect of life. What does this mean in simplest terms? Creative Mindflow, Simplified Essentially, your brain… Read More
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Mobile Research: The Future of Market Research?
If you would’ve asked any person holding a cell phone five years ago if useful market research could come from their cell phone’s computing power, you would’ve received some strange looks. Nowadays, however, smart phones have more computing power than… Read More
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Online Communities: A New Source for Market Research
The Internet is prevalent now more than ever in many different types of communities and covers a wide variety of interests. For instance, let’s say you have a passion for Pogs (a game played with cardboard discs that was a… Read More
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Market Research & Advertising Agencies | Baltimore Market Research
If you’re a fan of Mad Men, you might think that the creatives at advertising agencies lounge around on couches, sipping their favorite drink on the rocks, and waiting for inspiration to strike. But savvy advertising and marketing companies in… Read More
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Mobile Devices and Market Research
As smart phones and tablets continue to make traditional cell phones and landlines defunct, market researchers are seizing opportunities to interact with consumers who use these devices daily to communicate and stay connected. Social Media has crossed seamlessly onto the… Read More
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Meaningful Market Research on a Budget: Crowdsourcing
In the development of a marketing strategy, research is a key component to establishing an effective plan for promoting a company and understanding consumer preferences. Even so, marketing research often gets tossed to the wayside when it comes to implementing… Read More
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Technology in Market Research: Virtual Worlds
Although less than 1% of the world’s population currently participates in virtual worlds – such as Second Life – these online platforms are poised to play increasingly important roles in the business community. In fact, several major businesses, including American… Read More