There is an art and a science to creating the perfect market research screener. Market researchers lean on several types of questions in their screeners to ensure what they’re asking is clear and intuitive. Doing so can give researchers confidence… Read More
Archive for the ‘General’ Category
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The Current Concerns of the Market Research Industry
Taking a broad look at the industry, Insights Professionals would agree that today’s landscape looks much better than it did 3 years ago. At that time, many qualitative researchers were still trying to establish a consistent process for virtual… Read More
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The Future of Work-Life Balance
The culture surrounding Americans’ perceptions of appropriate work-life balance has been debated for decades. With many pointing to the positive effects a
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The Importance of Protecting Personal Identifying Information
Personal Identifiable Information (PII for short) refers to an any personal information that one would be able to use to contact you for example, a last name,
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Observation Baltimore is Moving!
With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
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Four Ways to Declutter your Workspace & Increase Productivity
We all know how distracting excess clutter can be. Studies show that desk clutter can reduce your work productivity, as it takes your attention away from actually working. According to the National Association of Professional Organizations, items like paper clutter… Read More
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The Cost of Interference
Competition for our attention and the cost of interference is at an all-time high. Social media, email, urgent project requests, colleagues who need advice,
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Fads: What’s up?
A fad is something that is met with abrupt enthusiasm and sometimes ends just as quickly as it started. Fads have been around ever since we can remember!
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Gen Z, You and Me
With a new generation comes new mindsets. In recent years the differences between generations, such as Millennials and Baby Boomers, (and now Gen Z) shape
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The Ever-Changing Maryland!
Change can be a great thing: it demonstrates new opportunities and can provide a new perspective. Maryland is constantly changing. Whether it be a change in the health of the Chesapeake Bay or a change weather, change is inevitable. The most impactful and meaningful change is in the 6.1 million people… Read More