While most companies want to conduct their research in large cities such as New York, Chicago, Miami, and Los Angeles, smaller, less “sexy” markets are just as capable of providing the insights that lead to successful business decisions. Baltimore City,… Read More
Archive for the ‘Focus Groups’ Category
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Where Should a Focus Group Take Place?
At its most basic level, a focus group is simply a group of people who are asked predetermined questions and are then guided through a discussion by an appointed moderator. While this may sound simple to achieve, there are many… Read More
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Focusing Your Political Campaign
With campaign season ramping up for the presidential nominees, media outlets are displaying new polling results on a daily basis. The public’s perception of candidates changes from state to state. Gaining a true indicator of what US citizens are thinking… Read More
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How Can Focus Groups Connect You with Baltimore Millennials?
If millennials make up one-fourth of the United States population, then why is it so difficult for many market researchers to wrap their heads around them? At 77 million strong across the United States, millennials wield about $1.3 trillion in annual buying… Read More
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Focus Groups: Stop, Listen and Look…
Or you may miss the single most important piece of data you were looking for. Focus Groups provide an optimal medium to “meet” your customer. Participants have given up their time to provide you with valuable insight on… Read More
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The Purpose Behind Focus Groups
In the field of market research, focus groups are an effective technique utilized for gaining insights into the target audience’s perceptions, opinions, beliefs, and attitudes of a product or service. A focus group is typically conducted in a… Read More
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How Far Is Our Baltimore Focus Group Facility From You?
Our focus group facility is conveniently located just six minutes from BWI airport, which houses both AMTRAK and MARC trains. Our unbelievably close proximity to I-95 makes Observation Baltimore a quick drive from a variety of major neighboring cities…. Read More
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Start Your Year off Right by Getting Paid for Your Opinion
It’s a new year, and we’re feeling it. We celebrated this holiday season by eating and drinking with friends and family, and we put on a few pounds to show for it. Unfortunately, the beginning of the New Year is… Read More
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What is a Focus Group?
Have you ever seen an advertisement in the newspaper or online that invited you to share your opinion on a particular product or service? These ads are usually aimed at gathering people with similar interests together to participate in a… Read More
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Fighting the Flu with Market Research
Just as soon as the temperature and leaves begin to drop in autumn, the sniffling and sneezing begins. While sometimes it’s just a common cold, other times it’s the more serious influenza virus. Nobody wants the flu, and one of… Read More