A few weeks ago, Barbara Gassaway, the president and CEO of Observation Baltimore and The Research Group, attended a speech by Daniel Pink on Motivation. Some of the ideas covered included: Meaning: It is more motivational to tell people WHY… Read More
Archive for the ‘All About Baltimore’ Category
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Baltimore is the Perfect Test Market :: Market Research in Maryland
Not every city can be an effective test market. In order to be an effective market, a city must come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender…. Read More
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What Makes Baltimore Great?
Hey Hon! We at Observation Baltimore wanted to take a moment to recognize our favorite city…Baltimore, Maryland! We have already told you why Baltimore is the perfect test market. Now, we want to focus on why we love Baltimore. The… Read More