With the Market Research landscape changing rapidly, our new facility located in the historic McHenry Row (home of the Star Spangled Banner!)
Archive for the ‘All About Baltimore’ Category
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Maryland Falls in Love
As fall begins, Observation Baltimore surveyed over 1,200 Marylanders to gain insight on their thoughts, feelings and experiences with regard to dating. We first obtained relationship status and found of those surveyed, the majority (38%) are married, followed by 22%… Read More
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Voice of Baltimore: Healthcare and the Worried Well Generation
Millennials–defined as the generation born between 1982-2003–make up about 25% of the current US population. Their constant access to technology and information has made them better-connected than their older peers, but also more concerned about both personal and global affairs… Read More
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The Voice of Baltimore
Many people equate the ushering in of a new year with a “fresh start” or “clean slate.” This ideal presents a unique opportunity and date in time for individuals to make life changes and resolutions for the year to come…. Read More
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The Power of Tapping into an Adolescent Audience
When it comes to market research, one of the biggest obstacles faced is finding out what your audience wants. Focus groups offer an opportunity to ask carefully targeted questions to the exact populations that represents your desired target market. Baltimore… Read More
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Baltimore Travel: The Sky is The Limit
Travel and tourism are one of the largest economic drivers for a state and plays a significant role in economic health. With upwards of 20 million visitors each year to Baltimore City alone, millions of dollars are spent at hotels,… Read More
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Baltimore: College Town USA
Baltimore is home to a great many colleges, earning it the nickname “College Town USA.” There are upwards of 25 colleges located in the Baltimore Metropolitan Area. Among these are some of the most well-known and prestigious institutions in… Read More
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Baltimore: A City of Neighborhoods
Baltimore is a place of great diversity with over 200 distinct neighborhoods. Many people who live in the city will not say they live in Baltimore, but that they live in “Federal Hill” or “Hampden.” There is a strong… Read More
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Art and History: A Brief Guide to Baltimore Art
Visiting museums is a wonderful way to spend an afternoon. Depending on the museum, you can choose to take a journey through the history of mankind or simply take in some thought-provoking artwork. Baltimore offers an array of options… Read More
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Dare to be Wild: Animal Exhibits in Baltimore
When you want to unleash your wild side, where do you go? You go see the exotic and beautiful animals in a zoo or aquarium, of course. Baltimore is home to two amazing exhibits where you can get a… Read More