When starting a new company or launching a new product and the need to better define the target audience arises, market research can be an invaluable tool. Advertising and marketing agencies, alike utilize market research in order to better learn… Read More
Archive for the ‘Advertising News’ Category
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The War between Digital and Print Advertising – and When to Let One Win
The battle between print and digital media is in full force: will the Kindle defeat bound books? Emails slay the tradition of letters sent by post? Digital and social media marketing quash print ads? Though the Internet has infiltrated the… Read More
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Participating in Focus Groups: Your Opinion Matters
When companies and organizations need to test a new product, service, advertisement, or slogan, they do not turn to marketing executives. They do not confer with the world’s top scientists. And they do not bring in financial consultants. They listen… Read More
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Google Enters the World of Market Research
Google recently announced the launch of its brand new, formal market research offering. The system works as follows: Brands, small businesses and marketers use Google consumer surveys to conduct online market research Google then places the questions in front of… Read More
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Women’s History Month
Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society. Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a… Read More