The late Art Modell moved the Cleveland Browns to Baltimore in 1996, at which time the team was renamed the Ravens, and the city has never been the same. Not only have the Ravens been a strong boost to the… Read More
Posts Tagged ‘Raven’s Stadium’
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Why Use Baltimore as a Test Market? :: Observation Baltimore
Not every city has the composition to serve as an effective test market. Researchers look for markets that come as close to possible to reflecting American norms – population, average disposable income, and demographics, like age, race and gender. A… Read More