Although online surveys and satisfaction questionnaires can provide useful insight into your healthcare facility’s systems, processes, and practices, in-person qualitative research provides benefits beyond what can be accomplished on paper. In Depth Interviews (IDIs) provide researchers with the ability to… Read More
Posts Tagged ‘Market Research’
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Voice of Baltimore: Healthcare and Technology
Technology is becoming increasingly important in everyday life, and many medical offices are beginning to understand the benefits of integrating healthcare and technology to better serve their clients. Observation Baltimore recently surveyed 907 Baltimore residents on their use of technology… Read More
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Health Care Research
Market research in healthcare provides robust data so clients can make big decisions. Research can explore segmentation of patient populations or doctor typologies. Methodologies can be used that help companies decide which messages are most important to convey about their… Read More
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The Benefits of Healthcare Market Research
Are you searching for ways to improve your healthcare marketing strategy? Healthcare market research can help your brand effectively reach its target audiences. Using innovative methodologies in healthcare market research can help your brand take the next step forward.
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2015 Retail Shopping Trends
The National Retail Federation has released its 2015 shopping trends report and consumers are poised to spend more this year than any other in the survey’s 14 year history. Online shopping is still on an upward trajectory and retailers are… Read More
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Central Location Testing at Observation Baltimore
Central location testing (CLT) creates an ideal environment for a range of different product testing scenarios. It offers the opportunity to gather a large number of focus group participants into a neutral location that is devoid of external stimuli. CLTs… Read More
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Connecting with Advertising Agencies for Market Research
When starting a new company or launching a new product and the need to better define the target audience arises, market research can be an invaluable tool. Advertising and marketing agencies, alike utilize market research in order to better learn… Read More
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Baltimore’s Diverse Population Works for Market Research
According to US Census Reports, by 2042 50% of the U.S. population will be comprised of minority groups. For the market research industry this is great news. As more and more companies continue their quest for the next “latest and… Read More
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An Interview with Molly McNerney, Recruiting Supervisor
Next up in our interview series is Molly McNerney, Observation Baltimore’s Recruiting Supervisor. Read on to find out what she thinks is the key element to Baltimore research and what fascinates her about the market research industry.