The West Coast Quirk’s Event is just around the corner. If you are planning to attend, we would love to hear from you. Our Account Executive, Ryan Ross and Project Manager, Alex Leisawitz will both be in attendance, so be… Read More
Posts Tagged ‘Market Research’
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Thanksgiving Trends of 2016
Thanksgiving is fast approaching and Americans are getting ready to enjoy this quintessentially American holiday with food, friends, and family. As a market research firm, we wanted to find out how Americans will be celebrating and we couldn’t help but… Read More
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The Five Market Research Methodologies
If you have decided that your business could benefit from market research, there are a number of different market research methodologies readily available. Which one you ultimately decide on for your research will depend on a number of factors; including… Read More
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When Is Market Research Needed?
Most business owners have heard of market research, but they may not realize exactly when and why it should concern them. Whether you are preparing to launch a company or you have been in the business a while and are… Read More
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How Can Market Research Benefit Small Businesses?
While many small business owners may believe that market research is best left to the big companies, this misconception couldn’t be further from the truth. Market research offers businesses of any size the opportunity to better understand their audience’s needs… Read More
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Mastering Hispanic Market Research
Latinos currently make up about 17% of the US population and they are an important piece of the American consumer landscape. With buying power of more than $1.2 trillion, Latinos represent an important piece of the American market that should… Read More
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The Value of Video in Market Research
There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support… Read More
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Market Research Dos and Don’ts
Market research is an incredibly powerful way to gain insight into the thoughts, feelings, and opinions of your target consumers. By engaging in market research, you can stay ahead of market trends, reduce risk, and gather the data you need… Read More