Posts Tagged ‘Barbara Gassaway’

• QRCA DC Chapter hosts, “A RIVA day with Naomi Henderson, Secrets of a Master,” with record attendance.

  • July 10th, 2012
  • Posted in Baltimore Market Research, General, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Baltimore, Barbara Gassaway, Jenna Wexler, Market Research, Master Moderator, master trainer, Naomi Henderson, Observation Baltimore, RIVA Training Institute, Secrets of a Master, Washington DC
    

  By Guest Blogger: Jenna Wexler, jenna@mirador-research.com The Washington DC chapter hosted a masterful one-day seminar by one of our iconic leaders on June 22, 2012. Naomi Henderson, founder of the RIVA Training Institute, graced her home chapter and an extensive… Read More

• Happy 4th of July from the Market Research Specialists at Observation Baltimore!

  • July 2nd, 2012
  • Posted in Baltimore Market Research, Holiday History, Market Research News, Market Research Specialists, Uncategorized, Useful Information
  • Tags: Tags: American Revolution, Barbara Gassaway, Cookouts, Declaration of Independence, federal holiday, Fireworks, History of the 4th of July, Independence Day, July 4th, market research specialists, National Holiday, Observation Baltimore
    

  The History of the 4th of July July 4th has often been referred to as the birthday of our nation for good reason. The 4th of July, also commonly referred to as Independence Day, dates back to the American Revolution… Read More

• Packaging Exploratory by ABC Packaging :: Focus Group Case Study

  • June 28th, 2012
  • Posted in Focus Groups, General, Tips and Resources for Researchers, Tips for Saving Time, Uncategorized, Useful Information
  • Tags: Tags: abc packaging, Barbara Gassaway, experienced recruiting, Focus Group Facility, get paid for focus group, Impulse Survey, Market Research, market research industry, Maryland, Observation Baltimore, Qualitative Versus Quantitative Market Research, solution is observation baltimore, state of the art
    

  The Mission: ABC Packaging wanted to test new packaging for one of their products. ABC Packaging wanted to better understand the effectiveness and appeal of their new product packaging among their target market, 18-25 year old males. The Process: ABC… Read More

• Star-Spangled Sailabration: A Historic Baltimore, Maryland Event

  • June 13th, 2012
  • Posted in Advertising News, All About Baltimore, Baltimore Market Research, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized, Useful Information
  • Tags: Tags: Baltimore, Barbara Gassaway, Blue Angels, international parade of ships, Market Research, Maryland, National Bicentennial, Observation Baltimore, Star-Spangled 200, Star-Spangled Sailabration, Test Market, War of 1812
    

  From Wednesday, June 13 to Tuesday, June 19, Baltimore, Maryland will be overrun by more than 40 tall ships and naval vessels as part of Star-Spangled Sailabration. This international parade of ships is just one part of the national launch… Read More

• Interview with Naomi Henderson

  • June 6th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Barbara Gassaway, Co-moderating, E-tools, market research industry, market researchers, moderators, Naomi Henderson, Observation Baltimore, QRCA event, qualitative research, RIVA Moderator Training, Secrets of a Master Moderator
    

  Later this month Observation Baltimore will be hosting Naomi Henderson for this June’s QRCA event. The focus of the June 22nd event is to open the dialogue around the concept of Mastery. It will be a day full of discussion,… Read More

• What is “gamification” and how does it relate to research!?

  • June 4th, 2012
  • Posted in Advertising News, Baltimore Market Research, Focus Groups, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Tips and Resources for Researchers, Tips for Improving Creativity, Uncategorized, Useful Information
  • Tags: Tags: Barbara Gassaway, customer engagement, focus group, game design, Gamification, Gaming Facts and Statistics, increase engagement, Market Research, Observation Baltimore, Research through Gaming
    

  More and more we are hearing about gaming and how it is being incorporated in various industries – research is no exception. Defined, gamification is the process of applying game design techniques and processes to non-game applications to encourage customer… Read More

• How the Internet is Ruining Your Brain :: Internet Usage Statistics and You

  • May 11th, 2012
  • Posted in Baltimore Market Research, Internet Statistics, Market Research News, Market Research Specialists, Market Research Technology, Observation Baltimore News, Self Improvement Tips, Uncategorized, Useful Information
  • Tags: Tags: Barbara Gassaway, cognitive brain functions, Internet, Internet Usage Statistics, Internet’s affects on Brain Functions, market research specialists, Observation Baltimore
    

  Did you know that the world’s population spends an average of 35 BILLION hours on the Internet every month? Seems like a lot, doesn’t it? Now I bet you are wondering how computers and Internet usage affect your cognitive brain… Read More

• Attending Focus Groups: What to Expect

  • April 24th, 2012
  • Posted in Baltimore Market Research, Focus Groups, Market Research Specialists, Observation Baltimore News, Uncategorized
  • Tags: Tags: Barbara Gassaway, data quality, focus group discussion, Focus Groups, market research specialist, Master Moderator, moderator, Observation Baltimore, research consultant, UMBC
    

  Focus groups are typically led by an individual known as a moderator. This market research specialist is responsible for not only guiding the focus group discussion, but also keeping time, delivering the script, and establishing a trusting relationship with participants…. Read More

• Marketing Research: What Can We Learn from the Youth Market?

  • April 3rd, 2012
  • Posted in Baltimore Market Research, Market Research News, Market Research Specialists, Marketing Research Magazine, Observation Baltimore News, Uncategorized
  • Tags: Tags: baby boomers, Barbara Gassaway, Gen I, Gen X, Gen Y, I generation, iGeneration, Market Research, Marketing Research, Observation Baltimore, Technology, Youth Market
    

  Me, myself … and the “I” generation By Barbara Gassaway Executive Summary The offspring of late baby boomers and early Gen X have been labeled the “i-Generation,” or “Gen I.”  This tech-savvy group is aware of the ills of the… Read More

• University of Maryland, Baltimore County (UMBC) President Freeman Hrabowski Featured on 60 Minutes

  • November 18th, 2011
  • Posted in Observation Baltimore News, UMBC News, Uncategorized
  • Tags: Tags: 60 Minutes, African American, Asians, Baltimore County, Barbara Gassaway, business support services, bwtech@UMBC Research and Technology Park, careers in the sciences, Catonsville, CBS, commuter school, economic development, education and research, educational accolades, entrepreneurship, experienced recruiting, Focus Group Facility, Freeman Hrabowski, graduate school, high standards, higher education, Hispanics, Hrabowski: An educator focused on math and science, Impulse Survey, Incubator and Accelerator, innovative education, laboratory space, market research industry, market research specialists, Maryland, Meyerhoff program, Meyerhoff Scholars Program, minorities, Observation Baltimore, One of the World’s Best, opportunities to minorities, renowned schools in the country, Research, research-oriented companies, Robert Meyerhoff, scientists and engineers, U.S. News ranking of national universities, UMBC, UMBC interns, University of Maryland, University of Maryland - Baltimore County (UMBC) President Freeman Hrabowski Featured on 60 Minutes, whites
    

  Freeman Hrabowski – president of University of Maryland, Baltimore County (UMBC) – has taken what was once just a little commuter school in Catonsville, Maryland and transformed it into one of the most renowned schools in the country.  Freeman has… Read More