We are very excited to announce that our CEO, Barbara Gassaway, was recently recognized as one of “20 Researchers You Need To Know” by Survey Magazine. The article highlights her experience and passion in market research as well as her… Read More
Blog
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How New Healthcare Technologies Affect Privacy
Improvements in technology have led to greater concerns about maintaining our privacy. Much of this revolves around social media sites like Facebook and Twitter, but the concerns between technology and privacy exist in health care as well. Considering health care… Read More
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Liz Van Patten’s Guide to Engaging Reports
Earlier this month Observation Baltimore hosted the June QRCA DC Chapter event with Liz Van Patten. Liz shared an amazing presentation on Writing Reports that Engage Your Audience. Her expert ideas are uniquely creative, easy to execute and were clearly… Read More
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How Apps Affect The Healthcare Industry
Have you ever heard the phrase “there’s an app for that?” Well, soon in hospitals and general practices all around the country, it may become quite common. Apps made for the medical industry could revolutionize the way that health care… Read More
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Examining the Affordable Care Act Debate
The Affordable Care Act (ACA), which was passed in 2010 by Congress and signed into law by President Obama, is slated to change the healthcare industry in a way that hasn’t been seen before. For example, the act puts in… Read More
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What is Obamacare (PPACA)? Observation Baltimore Tries to Bring Some Clarity
In March of 2010, The Patient Protection and Affordable Care Act (PPACA) was signed into law with the intention of creating reforms that would hold insurance companies more accountable, lower health care costs, guarantee more health care choices, provide equal… Read More
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The Effects of Video on Market Research
There are multiple methods for conducting market research in this era of new and interactive technology. One method that has been around for a few decades now is video. With the advent of YouTube and various other online video outlets,… Read More
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How Baltimore Market Research Transforms the Healthcare Industry
Market research conducted for the healthcare industry aims to enhance the overall quality and effectiveness of patient care, while improving safety standards and making general practices and processes more efficient. How is market research used to inform decision makers of… Read More
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Student Sleep Market Research Affecting Change in Baltimore
Ever felt like your kid or teenager had to get up too early for school? Does their school schedule seem to leave them tired and unmotivated? That all may change soon. Recently, WJZ reported that several Maryland counties are considering… Read More