There are many ways to travel around the Greater Baltimore area, and with infrastructure improvements in the works, it will soon be even easier to travel to and within the city. Whether you are stopping by for a few days… Read More
Blog
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Market Research on Thanksgiving
Thanksgiving is approaching, and Americans are ready to indulge in the three ‘f’s’: family, food and football. As a market research facility, we cannot help but do a little research on Thanksgiving in anticipation of the big day. Flying… Read More
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Beyond Location: Getting Baltimore Online
Market research has well-known in-person methodologies such as focus groups and interviews to get in touch with target audiences. But what about those instances when you need to get insights from individuals that cannot all be in the same… Read More
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Why is Baltimore a top healthcare market in the US?
Baltimore has a thriving healthcare practice and culture. With many of our hospitals ranked nationally for various specialties, we are proud to be located beside the top healthcare centers and practitioners in this country. As our visual above demonstrates, we… Read More
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Why Eight People in a Room Still Matter
This article, co-authored by Marc-Andre Leduc and Barbara Gassaway, was originally published in the American Marketing Association’s November 2014 issue of the Marketing Insights e-newsletter. As the digital era invades, those who are less familiar with qualitative research may… Read More
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How Research Facility Location Can Make All The Difference
Location, location, location. It’s the mantra the real estate industry lives by, and it is one that researchers value as well. In fact, in a recent Observation Baltimore Client Survey, 75% of researchers rated facility location 7 or higher on… Read More
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How Does Baltimore Plan on Celebrating Halloween?
Halloween is just around the corner, and Baltimore is getting ready to partake in the festivities. With a variety of ways to observe the popular fall holiday, we wanted to know how the members of our community will be… Read More
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How Important is Location to Focus Group Facility Choice?
Have you ever booked a project in a market only to find that the research facility was an hour from the airport!? How did the bumpy cab ride to the location feel? And hopefully you made it on time. A… Read More
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How Far Is Our Baltimore Focus Group Facility From You?
Our focus group facility is conveniently located just six minutes from BWI airport, which houses both AMTRAK and MARC trains. Our unbelievably close proximity to I-95 makes Observation Baltimore a quick drive from a variety of major neighboring cities…. Read More