You have done your research. You know that women have an outsize influence on purchasing decisions and so you’ve conducted a single-gender focus group to understand the needs and wants of your target female consumers. Now that you have this… Read More
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Voice of Baltimore: Healthy Eating Habits
When it comes to talking about health and wellness, you can’t neglect the importance of healthy eating habits. While exercise and nutritional supplements are important components of a healthy lifestyle, nutritionists and health experts agree that the food we eat… Read More
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The Outsize Influence of Female Shoppers
When it comes to marketing, it’s important to consider the needs of female shoppers. That’s because women account for a huge portion of American buying power and influence the majority of household purchasing decisions. In fact, according to Forbes, “Women… Read More
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Voice of Baltimore: Health and Wellness Nutritional Supplements
In last month’s Voice of Baltimore post, we explored how the health and wellness industry is big business in Baltimore and beyond. We found that Baltimore residents take exercise seriously, but how do they feel about vitamins and nutritional supplements?… Read More
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The Purpose and Benefits of Focus Groups
In the market research field, focus groups are a technique used to gain insights from a target audience about their feelings around a specific product or service. Idealy conducted in a designated facility, a focus group is generally made up… Read More
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Data Security Best Practices
Cyber crimes are big business and will only become more prevalent in the coming years. According to a study conducted by IBM, more than 1.5 million cyber crimes are carried out every year and it is estimated that they cause… Read More
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How to Plan and Execute a Successful Central Location Test
A Central Location Test (CLT) refers to quantitative research that is conducted in a controlled environment, as opposed to home-use tests (HUT) where testing occurs in the participant’s home environment. CLTs are particularly useful for taste tests and at Observation… Read More
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Voice of Baltimore: Health and Wellness Industry Trends
Wellness has been a hot-button topic recently as more and more consumers become increasingly concerned with their overall health and wellbeing. Whereas previous generations often determined their health based solely on their weight, today’s conception of wellness is much broader… Read More
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Where Should a Focus Group Take Place?
At its most basic level, a focus group is simply a group of people who are asked predetermined questions and are then guided through a discussion by an appointed moderator. While this may sound simple to achieve, there are many… Read More