Over the past few years, we’ve seen a rising trend in online shopping. Shopping online is an easy and convenient alternative to packed stores. Some consumers prefer the excitement and experience of visiting a store in person, which is why… Read More
Archive for the ‘Uncategorized’ Category
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Voice of Baltimore: 2016 Holiday Shopping Trends
It seems that every holiday season, there are a few gifts that rise to popularity. Last year, the hoverboard was the big sensation. What are Baltimore area residents buying this year? And how do they prefer to purchase their holiday… Read More
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How to Conduct a Mock Jury
Lawyers can spend months preparing for a big trial. After completing research and putting together arguments, lawyers often use a mock jury to get a feel for the potential outcome of the trial. By testing their arguments with a mock… Read More
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Thanksgiving Trends of 2016
Thanksgiving is fast approaching and Americans are getting ready to enjoy this quintessentially American holiday with food, friends, and family. As a market research firm, we wanted to find out how Americans will be celebrating and we couldn’t help but… Read More
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Statistics Show That Marketing to Women is a Smart Move
Given the outsize influence of female shoppers, it’s becoming increasingly important for businesses to tailor their marketing strategies to meet the demands of women consumers. Women control the purse strings and conducting single-gender focus groups can be a great way… Read More
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Marketing to Women: The Dos and Don’ts of Appealing to Female Shoppers
You have done your research. You know that women have an outsize influence on purchasing decisions and so you’ve conducted a single-gender focus group to understand the needs and wants of your target female consumers. Now that you have this… Read More
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Voice of Baltimore: Healthy Eating Habits
When it comes to talking about health and wellness, you can’t neglect the importance of healthy eating habits. While exercise and nutritional supplements are important components of a healthy lifestyle, nutritionists and health experts agree that the food we eat… Read More
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The Outsize Influence of Female Shoppers
When it comes to marketing, it’s important to consider the needs of female shoppers. That’s because women account for a huge portion of American buying power and influence the majority of household purchasing decisions. In fact, according to Forbes, “Women… Read More