Happy holidays from Observation Baltimore. May your holiday season be filled with peace, love, and joy.
Archive for the ‘Uncategorized’ Category
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What’s it Like to Be in a Focus Group?
If you were to describe a focus group to someone without context, it might sound a little like an odd dream. “I was in a room with a group of 7 or 8 strangers and we were talking about, pie?… Read More
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As Temperatures Drop, Heating and Energy Costs Go Up
An early snow and some of the first sustained cold temperatures of the year are here in Baltimore, and it’s not even winter yet. Though the snow looks to be over for the time being, temperatures aren’t expected to get… Read More
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Need Cash for the Holidays?
Black Friday and Cyber Monday have come and gone, and the holiday shopping season is now in full swing, both at the store and online. Consumers are buying new video game consoles for family members, new smartphones for loved ones,… Read More
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All You Wanted To Know About Black Friday and Cyber Monday
After we eat our fill on Thanksgiving and succumb to the sleep-inducing combination of carbohydrates, tryptophan and adult beverages, millions of us will get up the next morning to take advantage of great deals offered on the first official day… Read More
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A Little Research for Thanksgiving
Thanksgiving is just around the corner, and Americans are getting ready for plenty of turkey, football, and time spent with loved ones this year. As a market research facility, we can’t help but do a little research on Thanksgiving in… Read More
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How Do Companies Use Market Research to Improve Their Brand?
Branding and success in the marketplace go hand-in-hand for every company. Companies with well-known, respected brands are certainly in a tier above similar companies with brands that are not as fully developed. The goal of building a brand is to… Read More
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The Use of Ethnographies as a Market Research Methodology
Ethnographies are a methodology that is gaining popularity in the research community. They switch the dynamic of a focus group. Instead of coming to a facility to partake in a focus group, participants are observed in their homes by researchers,… Read More
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Halloween Market Research Trends
Halloween is here, and while consumers are predicted to spend slightly less this year on holiday celebrations than in 2012, the candy industry still anticipates big numbers. Halloween celebrants are expected to spend more than $2 billion on candy this… Read More
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Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More