A reliable, proactive recruitment team is crucial for successful qualitative research. Fake or fraudulent respondents are a waste of time and resources at best, and a danger to your insights at worst. With the rise of online panels and tech-savvy… Read More
Archive for the ‘Uncategorized’ Category
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Famous Marketing Based on Consumer Preferences
Market Research has long been used as the guide for companies battling through the ever-changing waters of consumer preferences and public opinion. By utilizing market research, astute companies can shift with these changes, better positioning themselves for success. Once thought… Read More
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Misconceptions of Market Research
While Market Research is a common practice among countless industries, there remains no shortage of misconceptions. While “market research” seems self-explanatory, many fall into believing myths like thinking Market Research can be accomplished via strictly “desk research,” or that online… Read More
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When to Choose In-person or Online Research
Researchers were relegated to virtual research for so long that they’ve adopted it into their normal approach to new projects. While virtual research isn’t going anywhere, requests for in-person research are on the rise. Each methodology offers its own benefits… Read More
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Ironwood Insights Group acquires Observation Baltimore & The Research Group
Ironwood Insights Group (IIG) has announced the acquisition of Observation Baltimore and The Research Group. Both organizations are known for their high-quality qualitative research, customized approach to study design, proactive client service, and commitment to consultative project management. Ironwood is a full-spectrum… Read More
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The Current Concerns of the Market Research Industry
Taking a broad look at the industry, Insights Professionals would agree that today’s landscape looks much better than it did 3 years ago. At that time, many qualitative researchers were still trying to establish a consistent process for virtual… Read More
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How to Manage Burnout
Burnout, defined by Psychology Today as “a state of emotional, mental, and often physical exhaustion brought on by prolonged or repeated stress” is at
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Maryland in the Fall
Summer may be winding down but that doesn’t mean you need to! There are few things as beautiful as Maryland in the Fall and there are countless events happen
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Anguish’s Fortitude
Whether you are facing a loved-one’s illness, an end of a relationship, or a compromise of your own health, we all experience heart-wrenching, life-changing feelings at some point. Loss is an unfortunate aspect of life. Although we all deal with suffering differently,… Read More
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Beyond Mediocrity
Webster defines “mediocrity” as “the quality or state of being just average.” Current US averages: Height Adult Male: 69.1 inches or 5 feet 9 inches Height Adult Female: 63 inches or 5 feet, 3 inches Weight Adult Male: 197.9 pounds… Read More