Cyber crimes are big business and will only become more prevalent in the coming years. According to a study conducted by IBM, more than 1.5 million cyber crimes are carried out every year and it is estimated that they cause… Read More
Archive for the ‘Baltimore Market Research’ Category
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How to Plan and Execute a Successful Central Location Test
A Central Location Test (CLT) refers to quantitative research that is conducted in a controlled environment, as opposed to home-use tests (HUT) where testing occurs in the participant’s home environment. CLTs are particularly useful for taste tests and at Observation… Read More
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When Is Market Research Needed?
Most business owners have heard of market research, but they may not realize exactly when and why it should concern them. Whether you are preparing to launch a company or you have been in the business a while and are… Read More
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Focus Group Facts: The Importance of Body Language
Focus groups provide the opportunity to understand how consumers perceive a certain brand, product, or service. In order to fully understand respondents’ thoughts and opinions, focus group researchers need to not only understand what respondents think, but also the underlying… Read More
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How Can Market Research Benefit Small Businesses?
While many small business owners may believe that market research is best left to the big companies, this misconception couldn’t be further from the truth. Market research offers businesses of any size the opportunity to better understand their audience’s needs… Read More
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Voice of Baltimore: Hygiene Product Brand Loyalty
Last month we discussed our findings pertaining to food and beverage brand loyalty among Baltimore area residents. This month we wanted to find out more about whether they care about the name on the bottle of their hygiene products.When it… Read More
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Observation Baltimore’s 2nd Annual Race to Preakness Happy Hour
Observation Baltimore recently hosted our 2nd Annual Countdown to Preakness Happy Hour at our facility on The UMBC campus in Baltimore. With a diverse menu from local restaurants and our own variation of the Black Eyed Susan cocktail, there was no… Read More
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Voice of Baltimore: Food and Beverage Brand Loyalty
At Observation Baltimore, we wanted to get a sense for how Baltimore residents feel about brand loyalty. From food and beverage to health and hygiene products, we wanted to understand just how much a brand name matters to local consumers…. Read More
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What Should You Look for In a Focus Group Facility?
When choosing a facility to host your focus group(s), there are a number of factors to consider. You want to work with a location that has an understanding of each individual client’s research needs and is experienced providing logistical support… Read More
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The Voice of Baltimore: Health Care Coverage
Observation Baltimore conducted independent research, surveying 794 Baltimore Metropolitan Area residents, asking their opinion of health care coverage in the United States. (97%) of those surveyed report having health care coverage from 2016. Respondents with coverage were asked to rate… Read More