Focus groups are typically led by an individual known as a moderator. This market research specialist is responsible for not only guiding the focus group discussion, but also keeping time, delivering the script, and establishing a trusting relationship with participants…. Read More
Posts Tagged ‘research consultant’
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Women’s History Month
Women’s History Month in the United States can be traced back to a week-long celebration of women’s contributions to culture, history, and society. Organized by the school district of Sonoma, California in 1978, President Jimmy Carter was the first to issue a… Read More