Perceptions of the Patient-Doctor Relationship Observation Baltimore recently surveyed more than 1,950 Baltimore area residents. In the second part of a 2-part series, we wanted to highlight how Baltimore area residents feel about their relationship with their primary care physicians. Patient… Read More
Posts Tagged ‘Qualitative market research’
-
Baltimore Healthcare Market Research
Healthcare Market Research in Baltimore The healthcare industry as a whole provides both products and services that stand to gain considerably from a focused effort on market research. In Baltimore, the healthcare industry is a major economic driver with many… Read More
-
Voice of Baltimore: Managed Care and the Doctor-Patient Relationships
Managed Care and the Doctor-Patient Relationship Health Maintenance Organizations (HMOs), Preferred Provider Organizations (PPOs), and Point of Service (POS) plans are the most common examples of managed care in the U.S. An article published by the National Center for Biotechnology… Read More
-
Voice of Baltimore: Career Satisfaction Part II
Observation Baltimore recently conducted a survey with 1,200 Baltimore residents pertaining to career engagement. Of the sixty-four percent (64%) who reported working full-time, seventy-two percent (72%) are female, and less than half (47%) are under 40 years old. Household income… Read More
-
Transforming a Brand With Qualitative Market Research
We recently read an article that we thought was a great representation of how qualitative market research can transform a brand. The author, Joe Sharlip of Mothership (mothershipstrategy.com), does a great job explaining the problem and outcome in this case… Read More
-
Spring Has Finally Arrived in Baltimore
After an exceptionally cold and snowy winter here in Baltimore, it felt like the spring equinox would never get here. But six weeks after the groundhog saw his shadow, spring finally arrived yesterday. Just this past Monday the Baltimore metro… Read More
-
The Use of Ethnographies as a Market Research Methodology
Ethnographies are a methodology that is gaining popularity in the research community. They switch the dynamic of a focus group. Instead of coming to a facility to partake in a focus group, participants are observed in their homes by researchers,… Read More
-
Halloween Market Research Trends
Halloween is here, and while consumers are predicted to spend slightly less this year on holiday celebrations than in 2012, the candy industry still anticipates big numbers. Halloween celebrants are expected to spend more than $2 billion on candy this… Read More
-
Choosing Between Focus Groups and In-Depth Interviews
Two weeks ago we discussed what focus groups are and how they relate to qualitative market research. This week we’ll look at the differences between focus groups and in-depth interviews and when to use one or the other. Focus groups… Read More
-
What is a Focus Group?
Have you ever seen an advertisement in the newspaper or online that invited you to share your opinion on a particular product or service? These ads are usually aimed at gathering people with similar interests together to participate in a… Read More