Focus groups are typically led by an individual known as a moderator. This market research specialist is responsible for not only guiding the focus group discussion, but also keeping time, delivering the script, and establishing a trusting relationship with participants…. Read More
Posts Tagged ‘moderator’
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The How, What, and Why of Focus Groups
What is a Focus Group? How do companies find out how consumers feel about a certain product, service, advertisement, slogan, or anything for that matter? They don’t just guess. They use focus groups – which are discussion groups with similar… Read More
The Research Group: Characteristics of a great moderator?
In the ever-increasingly important world of market research, focus groups continue to dominate the field of qualitative research. These focus groups reach out to potential clients/users for feedback and comment. Organizations generally use focus groups in planning, marketing, or evaluation,… Read More